Harper

Field Marketing Manager

San Francisco

Sponsorship not specified$135k-$150kDetected 69 days ago

Outbound SalesLogisticsCommunicationProblem Solving

About the role

Harper's advantage isn't just technology - it's how fast we learn from the market and turn those insights into scalable systems.
Embedded with sales, product, and engineering, you work directly with customers in core verticals like construction, med spas, and manufacturing while helping Harper expand rapidly into new segments.
You're not "supporting" marketing - you're creating demand, pressure-testing messaging, and helping turn human insight into scalable workflows.

Own vertical GTM execution. Launch and scale field marketing across construction, med spas, manufacturing, and new verticals
and build repeatable vertical-specific playbooks.
You've created field-driven demand - events, partnerships, local campaigns, community-building, direct customer engagement - and owned outcomes tied to pipeline and revenue, not just leads.
Own vertical GTM execution.
Strong track record of field-driven demand creation (events, partnerships, local campaigns, community-building, or direct customer engagement)
Comfortable working directly with sales teams and owning outcomes tied to pipeline and revenue, not just leads

5+ years of experience in field marketing, growth, demand generation, sales, or a closely related GTM role
Proven experience launching or scaling new markets, verticals, or regions, ideally in B2B, SMB, or services-heavy industries
Ability to translate qualitative customer insight into clear GTM playbooks and scalable processes
Experience working in fast-moving environments where priorities change quickly and execution matters more than polish

Prior startup experience or exposure to early-stage GTM teams
Experience creating or collaborating on fast, native content (short-form video, social-first, meme-adjacent, or community-driven)
A knack for spotting moments in the field (events, customer stories, wins, trends) and turning them into content that feeds demand gen and brand awareness
Comfort working with creators, internal teams, or lightweight tools to ship content quickly rather than perfectly
People screen - fit and alignment
Super day - how you operate in real time
Send your resume and one market, vertical, or partnership you launched - what was unproven before, what you built, and the pipeline or revenue it created.
You can translate qualitative customer insight into clear GTM playbooks and scalable processes, and communicate crisply what you're seeing and what to do next.

Uber commuter benefits
Free gym membership
Health, dental, and vision insurance
measure, double down on what converts, kill what doesn't, and optimize for learning speed and impact, not perfection.

You're an operator who likes owning outcomes, not just planning - energized by being in the market and close to customers.
Meet customers on-site, attend industry events, host roundtables, and build partnerships - identifying the conferences, associations, and offline channels worth investing in as a direct extension of Harper's brand.

This listing is sourced directly from Harper's careers page and normalized into a canonical job model.