Cccis
Digital Marketing & Analytics Specialist
Virtual, USA
Sponsorship not specified$63k-$85kDetected 2 days ago
Cloud PlatformsData VisualizationLLMsA/B TestingProject ManagementEmail MarketingContent MarketingMarketing AnalyticsHubSpotSalesforceMarketoGoogle AnalyticsCRMSalesLead GenerationExcelCommunicationCollaborationProblem Solving
About the role
- This role combines hands-on digital marketing execution with day-to-day responsibility for marketing measurement, analytics, reporting, and optimization.
- This role will sit within our digital marketing team and serve as the primary owner of email marketing execution, audience segmentation, and marketing automation programs while supporting broader digital marketing initiatives.
- The ideal candidate is both analytical and detail-oriented-someone who enjoys turning data into actionable insights while also contributing to campaign execution and marketing operations.
Responsibilities
- Execute and support integrated marketing campaigns across email, digital, webinar, event, social, and content marketing channels.
- Manage end-to-end email campaign production, including audience selection, segmentation, testing, deployment, and quality assurance.
- Optimize email design, content, and creative execution to maximize engagement and ensure seamless user experiences across devices, browsers, and email clients.
- Support marketing automation programs, lead nurture campaigns, customer communications, and personalized customer journeys.
- Collaborate with Marketing, Brand, Digital Marketing, Events, and Sales teams to ensure campaign alignment and execution.
- Maintain campaign calendars, workflows, and documentation to ensure efficient delivery and organization.
- Develop and maintain dashboards and reports that track campaign effectiveness, engagement, pipeline contribution, customer impact, and return on marketing investment.
- Monitor and report on key marketing KPIs, including engagement, lead generation, conversion rates, influenced pipeline, customer adoption, and campaign ROI.
- Partner with stakeholders to establish measurement frameworks and success metrics for marketing initiatives.
- The Digital Marketing & Analytics Specialist plays a critical role in executing and measuring marketing programs that drive awareness, engagement, pipeline, and customer growth.
Requirements
- 2-5 years of experience in digital marketing, marketing operations, campaign execution, analytics, or a related field.
- Experience supporting multi-channel marketing campaigns.
- Experience creating reports, dashboards, and performance insights.
Nice to have
- Knowledge of marketing attribution models and pipeline measurement.
- Familiarity with customer journey analytics and lifecycle marketing.
- Experience partnering with Revenue Operations or Business Intelligence teams
- A video interview is required for this position.
- Video interviews are transcribed.
- Transcriptions are retained and may be reviewed by CCC and our recruiters.
Skills
- Experience with marketing automation platforms (Salesforce Marketing Cloud, Account Engagement/Pardot, HubSpot, Marketo, or similar).
- Experience with CRM systems such as Salesforce.
- Proficiency with Excel and marketing reporting tools.
- Experience with web analytics platforms such as Google Analytics 4.
- Familiarity with audience segmentation and personalization strategies.
- Working knowledge of email marketing best practices and deliverability requirements.
- Experience leveraging AI tools to improve marketing efficiency, reporting, and content workflows.
- Experience with virtual event platforms (GoTo, Zoom, BigMarker, Webex, ON24 or similar)
- Experience in B2B technology or SaaS marketing.
- Experience supporting account-based marketing (ABM) initiatives.
- Experience with Power BI, Tableau, Looker, or similar business intelligence tools.
- Experience creating executive-level dashboards and performance reporting.
Compensation
- $62,623.97 - $85,000.00 This position is bonus and/or commission eligible.
- At CCC, we're making life just work by empowering more than 35,000 businesses with industry-leading technology to get drivers back on the road and to health quickly and seamlessly.
Benefits
- Annual Incentive Plan Performance Bonus
- Comprehensive health insurance
- Tuition Reimbursement
- Wellness Programs
- Stock Purchase Plan options
This listing is sourced directly from Cccis's careers page and normalized into a canonical job model.