Starz
Manager, Growth Marketing
Los Angeles, CA (Santa Monica) · Senior
Sponsorship not specified$110k-$130kDetected 30 days ago
Data AnalysisA/B TestingGoogle AdsGoogle AnalyticsGrowth MarketingPerformance MarketingForecastingExcelCommunication
About the role
- Job Description As a Manager, Growth Marketing, you will be responsible for driving subscriber acquisition for the STARZ OTT streaming service through performance-driven channels and strategic partnerships.
- This includes proactively identifying risks and adjusting strategy in real time.
- All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws.
Responsibilities
- Own day-to-day management of affiliate and partner channels, including CJ, Impact Radius, banking partners, and post-transactional partners
- Execute and optimize performance marketing campaigns across Google Ads (Search, PMax, YouTube, Demand Gen)
- Own delivery against gross adds targets and manage performance against SAC/CAC efficiency goals
- Lead weekly and weekend performance communications, including reporting on pacing, risks, and key drivers
- Launch and manage A/B tests across creatives, landing pages, and campaign structures
- Act as a strategic thinker and optimize large-scale digital marketing campaigns across performance-oriented channels such as Google and affiliate networks
- Partner with senior leaders to develop and work toward ROI goals, with a focus on maximizing LTV and reducing CAC
- Maintain a strong command of channel performance and act as the first line of defense in identifying shifts in performance trends
- Get hands on with large data sets: build models to analyze trends and develop strategic recommendations with the goal of improving performance
- Independently managing affiliate and partner channels with clear understanding of performance levers and optimization opportunities
Requirements
- Demonstrated ability to proactively flag risks to target and recommend actionable solutions
- 3-5 years of experience in performance or growth marketing
- Strong proficiency in Google Ads and Google Analytics (GA4)
- Experience owning performance metrics such as CAC/SAC, conversion rates, and volume targets
- Strong analytical mindset with the ability to translate data into strategic recommendations
- Experience with A/B testing frameworks and campaign optimization
- Excellent communication skills with the ability to clearly present performance insights to cross-functional teams
- Self-starter with the ability to operate independently in a fast-paced environment
Compensation
- Annual discretionary bonus and merit increase
Benefits
- Full Coverage - Medical, Vision, and Dental
- Annual discretionary bonus and merit increase
- Work/Life Balance - generous sick days, vacation days, holidays, and wellness days
- Tuition Reimbursement (up to graduate degree)
This listing is sourced directly from Starz's careers page and normalized into a canonical job model.