Kaizenlabs

Head of Brand & Storytelling

New York, NY · Full-time

Sponsorship not specifiedDetected 44 days ago

Brand StrategyVideo ProductionCommunicationWriting

About the role

Kaizen has built something real - 40M residents, 50+ agencies, 17 states - and most people have never heard of us.
This is not a production role, it's a builder role - the person who figures out what Kaizen's brand should be and then makes it happen across every channel.
You'll work directly with our co-founders, and you'll have the latitude to move fast and make big calls.

Define and execute Kaizen's external brand strategy - what we stand for, how we show up, and how we build recognition across government, tech, and the public
Own the content engine: editorial (LinkedIn, Substack, written longform), short films, YouTube, podcasts, and anything else that puts Kaizen on the map
Partner with sales and proposals on assets that win contracts: case studies, one-pagers, pitch materials
6-10 years building brand and content at a company where the brand actually mattered - not maintaining it, building it
Comfort operating as a one-person function to start, with proven ability to build and scale a team of contractors and FTEs
Strong writing skills - good enough to ghost-write for executives and produce editorial content that earns an audience on its own
Have grown an audience on their own - a newsletter, a channel, a following - and understand distribution from the inside
You think brand is a support function that executes what sales or product asks for
Fertility and family-building support through Carrot.

100% coverage across the board: medical through Oxford/United (Gold and Platinum PPO plans), dental through Guardian PPO, and vision through Beam - all fully covered for employees, with 100% coverage for dependents.
$100,000 in fully paid life insurance.
FSA and Dependent Care FSA.
One Medical membership, on us - same-day primary care, 24/7 virtual visits, and offices all over the city.
16 weeks of fully paid parental leave for birthing parents.
Unlimited PTO, with a two-week minimum (we mean it when we say take time off!)
$50/month commuter benefit (company contribution).
Fully covered gym membership at Grindhouse https://grindhousemhttn.com/ - right across the street from our office at 47 W 17th St (and in Williamsburg).
$100/month utility stipend.
$300/quarter pet care stipend.
Up to $750 one-time home office or desk setup stipend for NYC-based employees. $500 for remote employees.

Build toward long-term brand goals and treat distribution as part of the creative work, not an afterthought

This listing is sourced directly from Kaizenlabs's careers page and normalized into a canonical job model.