Art and Wellness Enterprises (AWE)

Senior Marketing Strategist

Bentonville, AR · Senior · Contract

Sponsorship not specifiedDetected 21 days ago

Project ManagementStakeholder ManagementResearchLeadershipCommunicationCollaboration

About the role

The Senior Marketing Strategist is responsible for owning and delivering best-in-class strategy within defined portfolios, leading complex and high-visibility initiatives (general awareness and membership).

Own the development and performance of marketing strategies across assigned portfolios (e.g., membership and general awareness).
Collaborate with project management to ensure strategies are effectively operationalized.
Collaborate with external partners including agencies, media vendors, and community organizations to support campaign execution.
Manage and optimize campaign-level budgets within assigned portfolios.

Audience targeting and segmentation
Measurement and performance evaluation
Contribute to the ongoing development of tools, templates, and processes that improve strategic output across the team.
Act as a strategic translator, connecting high-level objectives to executional plans and deliverables.
Use data to continuously refine audience strategies, channel mix, and messaging effectiveness.
Provide strategic input into media planning and investments (in partnership with media specialists or agencies).
Bachelor's degree in marketing, communications, business, or related field
Expertise in strategic marketing planning, campaign development, and audience engagement/segmentation

Audience segmentation and development
Positioning and messaging frameworks
Channel strategy and media mix recommendations
Go-to-market planning and campaign phasing
Budget and invoice management
Translate research, audience data, and market insights into clear strategic direction and actionable plans.
Serve as a subject matter expert in campaign strategy, audience development, and integrated marketing.
Campaign planning frameworks
Define success metrics and measurement frameworks for assigned campaigns.

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature.
Founded by philanthropist and arts patron Alice Walton, Crystal Bridges is a public non-profit charitable organization.

Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind.
equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind.

This listing is sourced directly from Art and Wellness Enterprises (AWE)'s careers page and normalized into a canonical job model.