Sr. Lifecycle Marketing Manager, LinkedIn Sales Solutions
Sunnyvale, CA, United States · Senior · Contract
Sponsorship not specified$125k-$195kDetected 6 days ago
Stakeholder ManagementExcelCustomer SuccessCommunicationCollaboration
About the role
- Join us to transform the way the world works.
- At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business.
- The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
Responsibilities
- Leads GTM adoption strategy development, partnering cross-functionally with Customer Success, Scaled Solutions, Product Marketing, and Marketing Ops to ensure alignment, consistency, and measurable business impact.
- Translate customer insights, product usage data, and business priorities into actionable lifecycle strategies that drive sustained product usage.
- Documents in alternate formats or read aloud to you
- Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.
- LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.
- Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.
- We're also committed to providing transformational opportunities for our own employees by investing in their growth.
- We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
- We're seeking a strategic and results-driven/ data-driven Senior Lifecycle Marketing Manager to drive global product adoption for LinkedIn Sales Navigator.
- They excel at building sophisticated adoption journeys, leveraging behavioral signals to intervene at the right moments, and influencing cross-functional partners to drive alignment and business results.
Requirements
- 7+ years of experience in Lifecycle Marketing, Customer Marketing or Digital Marketing
- BA/BS degree or equivalent experience
Nice to have
- 8+ years of experience in Lifecycle or Customer Marketing, preferably in B2B SaaS, with a proven track record of driving product adoption and engagement at scale.
- Experience designing and executing triggered, behavior-based marketing programs across digital channels.
- Exceptional communication, writing, and presentation skills, with the ability to simplify complex ideas into clear, compelling narratives
- Suggested Skills:
Skills
- Lifecycle Marketing / Digital Marketing
- Adoption and Retention Strategy
- Cross-functional Collaboration
- Strategic Communication
- LinkedIn is committed to fair and equitable compensation practices.
- This may be different in other locations due to differences in the cost of labor.
- For more information, visit https://careers.linkedin.com/benefits.
- Equal Opportunity Statement
- LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
- Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
- Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36
- Examples of reasonable accommodations include but are not limited to:
Compensation
- As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Benefits
- This marketer stays on the cutting edge of lifecycle and adoption strategies, partnering across teams to deliver digital campaigns that move the needle on product health, adoption, and renewal outcomes
- Owns and shapes the global Lifecycle Adoption strategy for LinkedIn Sales Navigator, designing and scaling digital programs that drive product usage, account health, and long-term customer engagement
- Owns high-impact programs including health intervention campaigns, triggered lifecycle plays, and high-value feature programs that link lifecycle engagement to retention and renewal outcomes.
Company info
- The role is pivotal to driving product usage at scale by creating personalized, scalable lifecycle programs that help customers unlock value/ achieve success at every stage of their journey.
Equal opportunity
- We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
- LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
- If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
- Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.
Visa & Work Authorization
- in, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class
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This listing is sourced directly from LinkedIn's careers page and normalized into a canonical job model.