Traversal
Brand Designer
New York · Mid · Full-time
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DOL prevailing wage, 2026-27 wage year · Graphic Designers (27-1024) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- As our first internal Brand Designer, you will help shape how Traversal shows up visually across every touchpoint, from social media and product launches to sales materials, events, out-of-home campaigns, swag, and more.
- This role is ideal for a multidisciplinary designer with exceptional visual craft who wants to work across many areas of brand rather than stay in one lane.
Responsibilities
- Design high-quality sales and marketing collateral, including decks, one-pagers, case studies, templates, and other customer-facing materials
- Create compelling social content across formats, including graphics, carousels, product visuals, and lightweight motion and video
- Design creative for physical and out-of-home brand experiences, including trade show booths, signage, swag, billboards, and subway ads
- Evolve Traversal's visual identity while building and maintaining the systems, templates, and guidelines that keep the brand distinctive and consistent across touchpoints
- Experiment with and build generative AI tools and workflows that increase the speed, quality, and scale of brand work across the company
- Manage a range of fast-moving creative projects and priorities, partnering with Marketing, Sales, and other teams from concept through delivery
- Deep expertise in a few areas of brand design, paired with the versatility and curiosity to take on unfamiliar formats and quickly learn what you don't already know
- Production complexity was already outpacing what engineering teams could manage manually, and AI-generated code is accelerating that gap.
- We have a collaborative, hard-working culture and are energized by building the future of AI-powered software maintenance.
Requirements
- 3-5 years of experience in brand, visual, or multidisciplinary design, ideally at a high-growth technology company, startup, or creative agency
- Experience across some combination of social, presentations, marketing collateral, events, out-of-home, and physical brand experiences
Nice to have
- Experience contributing to broader brand marketing initiatives, such as integrated campaigns, brand activations, partnerships, or other creative programs
- Strong instincts for social media and ideas for how brands can show up in distinctive, culturally relevant ways
- Industry experience in AI, infrastructure, developer tools, cloud, observability, cybersecurity, or enterprise software
- Individual compensation is determined by experience, skills, and job-related knowledge.
- Traversal http://traversal.com/careers?utm_source=careers&utm_medium=doc&utm_campaign=brand-designer is a place to take on hard, meaningful problems with real ownership from day one.
- You'll work alongside people who challenge you to grow, learn constantly, and help define a new category of infrastructure software.
- We think long term, move quickly, and hold a high bar without taking ourselves too seriously.
- Traversal is fully in-office, 5 days a week, based in New York near Madison Square Park.
Compensation
- We offer competitive compensation, startup equity, health insurance, and additional benefits.
- The U.S. base salary range for this full-time, in-person role in New York is $150,000 - $200,000 plus equity and benefits.
- Our salary ranges are based on location, level, and role.
- Individual compensation is determined by experience, skills, and job-related knowledge.
- We offer competitive salary and equity packages, health insurance, fertility benefits, a great tech setup stipend and flexible time off.
- Plus in-office snacks, team happy hours and outings, an annual company offsite, and plenty of built in time to collaborate across teams.
Company info
- Our mission is to free engineers from endless firefighting and give them more time to focus on creative, high-impact work.
- Contribute ideas beyond visual design, helping shape campaigns, activations, social concepts, and other creative ways to make the Traversal brand stand out
This listing is sourced directly from Traversal's careers page and normalized into a canonical job model.