Dust
Brand and Content Strategist
New York · Senior
Sponsorship not specifiedDetected 70 days ago
DatadogAgentic AIA/B TestingContent MarketingBrand StrategyLeadership
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odds of building a lasting career here
33Risky
Cap-exempt (no lottery)0
Sponsors this role65
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
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About the role
- ABOUT DUST Work is being rewritten, and the people holding the pen are the ones who actually run it.
- With enterprise-grade governance, flexible model choice, and a collaborative interface for humans and agents to work together, Dust empowers AI Operators at the world's fastest-moving companies to rewire how work gets done.
- With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion.
Responsibilities
- Own the content program across social, video, customer, community, and editorial channels, from strategic direction through execution
- Develop a content roadmap around company priorities, audience needs, market opportunities, and gaps across the funnel
- Create a customer and partner co-marketing engine that builds credibility and deepens relationships
- Develop the playbooks, briefs, workflows, and creative network needed to produce high-quality content consistently and at scale
- Build content operations on Dust and set the standard for an AI-powered content function
- Partner with product marketing, growth, comms, community, and field marketing on launches and integrated programs
- A track record of building a brand people genuinely care about, with the mindset of a media company operating inside a marketing organization
- A strong connection between content and business results, using both qualitative and quantitative signals to decide what to create next
- Deep fluency in and curiosity about AI. You'll run your own function on Dust and speak the language of our buyers and users
- To be explicit about the boundaries with adjacent functions, this role does not own:
Benefits
- 5-7+ years of content or brand strategy experience at a fast-growing B2B software company
Company info
- We're serving great customers https://dust.tt/customers like Datadog, 1Password, Cursor, Clay, Vanta and Persona, and aim to x5 our growth by the end of 2026.
- Tell the story of how Dust runs on Dust and develop compelling programs with customers and ecosystem partners
- The ability to scale through others by building productive relationships with cross-functional teammates, customers, agencies, and freelancers, and creating systems that outlast any single piece of content
This listing is sourced directly from Dust's careers page and normalized into a canonical job model.