PubMatic

Vice President, North America Marketing

New York, US · Exec

Sponsorship not specifiedDetected 47 days ago

Growth MarketingSalesCadenceLeadership

About the role

This is a first-of-its-kind role at our company: a Vice President, North America Marketing who sits at the intersection of commercial leadership and marketing excellence.
The role is an NYC based role, requiring 3 days/week in office.
Pipeline creation and revenue contribution in concert with the Americas Commercial leaders

Serve as the primary marketing relationship owner for North America commercial leadership, functioning as a true peer and partner.
Co-own pipeline creation and revenue goals with the sales organization, translating commercial objectives into measurable marketing plans
Collaborate with Growth Marketing leader to run mid and lower-funnel marketing programs designed to accelerate pipeline creation, progression, and close rates
Establish and maintain a regular commercial rhythm - cadence reviews, pipeline tracking, and joint planning with sales leadership
Build and own the North America integrated marketing plan, balancing regional priorities with global brand and campaign consistency
Develop region-specific campaigns and programs that complement and extend the global marketing portfolio
Leverage partners and sponsors to amplify campaign reach and impact across the region
Own regional field marketing strategy and execution, including NATAM events, regional campaigns, and account-based marketing programs
Develop and maintain a pipeline of compelling client case studies, testimonials, and success stories from the North America market
Partner with the PMM function to ensure sales teams are armed with current, compelling, and market-appropriate enablement tools and content

Develop and execute an integrated North America marketing plan that directly maps to annual revenue targets and pipeline goals

a Vice President, North America Marketing who sits at the intersection of commercial leadership and marketing excellence.
As we accelerate our growth ambitions across North America, we need a senior marketing leader who can operate as a true business partner - owning revenue-linked marketing plans and translating them into pipeline and growth.
Reporting directly to the CMO and partnering with North America's Sales Leadership as primary stakeholders, this leader will own the full integrated marketing plan for North America - from strategy through activation.
They will orchestrate the breadth of our marketing Centers of Excellence (brand, creative, growth, events, PR/comms, Product Marketing (PM), and marketing operations) to deliver a cohesive, high-impact go-to-market engine aligned to commercial objectives.
This is not a support function.
This is a seat at the revenue table.
What You'll Own:
As VP of North America Marketing, you will own the end-to-end integrated marketing plan for the region, with direct accountability for pipeline creation and progression in support of annual revenue targets.
You will be the primary marketing partner to North America commercial leadership, and a key driver of how our global Centers of Excellence translate strategy into region-specific execution.
Success Metrics
Annual marketing plan attainment against agreed commercial goals
Mid and lower-funnel campaign performance - pipeline progression, conversion, and velocity

This listing is sourced directly from PubMatic's careers page and normalized into a canonical job model.