Freddie Mac

Search Engine Marketing & Paid Media Planner

McLean, VA · Full-time

Sponsorship not specified$92k-$138kDetected 29 days ago

Data VisualizationProject ManagementSEMGoogle AdsGoogle AnalyticsCRMAccountingCommunication

About the role

We are seeking a skilled professional with hands-on experience in Search Engine Marketing (SEM) and biddable media execution, specifically within Google Ads and programmatic platforms.
In this role, you will be responsible for managing and optimizing paid media campaigns across various lines of business and audiences (B2B/B2C), ensuring maximum performance and efficiency.

Strong ability to prioritize; you'll manage multiple campaigns with competing deadlines and priorities within the organization.
Experience in developing processes and working closely with cross functional teams.
Ability to build rapport to influence decisions at all levels.
Manage end-to-end SEM and biddable campaigns in Google Ads (including Performance Max and YouTube), ensuring alignment with overall marketing and campaign strategies.
Create new SEM media campaigns as needed within Google Ads, including keyword planning, development of headlines and descriptions.
Develop and manage budgets for SEM campaigns, ensuring efficient allocation of resources to increase return on investment.
Manage SEM invoicing and work with finance and accounting teams to reconcile as needed.
Support media planning and buying for additional platforms as needed (primarily programmatic DV360 & Demandbase).
Lead full-funnel SEM strategy across lines of business (B2B/B2C) and target audiences that align with Freddie Mac's overall business goals.
Analyze campaign performance data to identify trends and insights, using this information to refine strategies and optimize overall effectiveness.

5-7 years paid media experience required, with at least 2+ years' experience leading SEM for large corporate brands.
Bachelor's degree in marketing, communications, business or related field (or equivalent experience).
Comprehensive in-platform knowledge of Google Ads SEM planning, buying, campaign management, optimization techniques and budget management.
Strong proficiency in Google Analytics 4, conversion tracking, tagging and attribution.
Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in media performance.
A proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
Familiarity with data visualization tools, marketing automation, CRM, web analytics and other associated measurement tools.
A proven ability to work independently as well as collaboratively in a team setting.
Strong ability to prioritize
Proven track record of getting large projects successfully off the ground through project management and process creation.
Exceptional written and verbal communicator with strong attention to detail.
Keys to Success in this Role:
you'll manage multiple campaigns with competing deadlines and priorities within the organization.

Ensure seamless integration of SEM campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.

This position has an annualized market-based salary range of $92,000 - $138,000 and is eligible to participate in the annual incentive program.

If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.
Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs.
Information on these benefit programs is available on our Careers site.

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it's at the core of everything we do.
Since our charter in 1970, we have made home possible for more than 90 million families across the country.
Join an organization where your work contributes to a greater purpose.

This listing is sourced directly from Freddie Mac's careers page and normalized into a canonical job model.