Horizonmedia

Horizonmedia

VP, Client Architects

New York, New York · Vp

Sponsorship not specified$195k-$250kDetected 12 days ago
AlgorithmsSnowflakeLLMsBrand StrategyBudgetingCadenceLeadership

About the role

  • This role will be across all Horizon NEXT accounts and report directly to the SVP, Strategy and Technology, blu.
  • In addition to client work, this role will be expected to be a contributor to content and use cases for new business.
  • 40% Understanding Data Driven Marketing at Horizon

Responsibilities

  • Collaborate directly with traders and activation teams on campaign implementation and troubleshooting as related to audience targeting
  • Uncover insights that lead to high value audiences through output investigation.
  • Partner with Business Solutions, Activation, and Analytics teams to align audience framework to measurement framework
  • Consult on sizing seed audiences, look a likes and availability of audiences by partner in blu., to aid in budget planning
  • Based on comms goals, ensure screen & partner allocation align properly with audience framework
  • Consults on final tactical media plan to ensure budgets, channels, partners, and tactics are all aligned to the proper audience segments
  • Point of escalation for issues relating to media partner distribution and platform matching
  • Partner with Business Solutions, Activation, Marketing Science, and Analytics on reporting insights and custom analytics needed to answer business and media performance questions

Requirements

  • BA/BS from accredited school required
  • 9+ years' experience with data and tech including using DMPs/CDPs, Addressable TV
  • Proven experience in audience development
  • Experience using AI and LLMs
  • Ability to produce net new use cases and custom analysis for existing clients and new business pitches

Nice to have

  • Preferred Skills & Experience

Skills

  • Help outline overarching audience framework for each client and product.
  • Framework of business rules for query
  • Align with Business Solutions on how audience framework ties to messaging and landing page and owned experiences

Compensation

  • $195,000.00 - $250,000.00
  • A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.

Company info

  • Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media.
  • Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels.
  • As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea.
  • Horizon Next operates with the single goal that tomorrow must outperform today.
  • At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered.
  • We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
  • Our simple recipe for success?
  • We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
  • What Is blu.
  • Over the last four years we have been building out our blu. capabilities.
  • These solutions and services are enabled by our Connected Marketing Platform.
  • The foundation of this platform is an Identity Framework built upon our relationship with TransUnion, whose PII data acts as our identity spine.
  • By integrating with data partners who have deterministic data assets we have licensed and attached 14K+ attributes to bridge the gap between martech and adtech to deliver a true 360 consumer view.
  • This enables brands to engage customers and prospects across all journeys.
  • Our portfolio of solutions and services are designed to complement a clients' existing tech.
  • Proprietary insights tools enhance profiles with psychographic attributes and custom models identify and assign propensity against audiences based on KPIs.
  • We have a central, connected, user-friendly platform for insight to audience development and activation.

Visa & Work Authorization

  • al employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status
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This listing is sourced directly from Horizonmedia's careers page and normalized into a canonical job model.