Gametime United
Director, Web Growth
United States - Remote · Director · Contract
Sponsorship not specified$240k-$270kDetected 6 days ago
iOSAndroidA/B TestingSEOSEMCRMCadenceLeadership
About the role
- Mobile has long been at the center of Gametime's success, but web GMV potential isn't fully realized.
- We're hiring a Director of Web Growth to change that: to run web the way a GM runs a business, with GMV as the number you're accountable for and every channel and page as a lever you're willing to pull, cut, or reinvent to move it.
- You'll report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline/brand media.
Responsibilities
- Own the comprehensive view of a web customer's total lifecycle, defining and strengthening the funnel to drive customer lifetime value.
- Building SEO and content capability from the ground up - scoping the opportunity, deciding whether it's an agency, contractor, or eventual hire, and standing up the initial engine.
- A clear, data-grounded point of view on when web should feed app installs versus stand on its own, with tradeoffs made explicit to leadership.
- Visibility and operating cadence - building the dashboards, metrics, and business reviews that keep web growth focused on the highest-impact opportunities.
- Formal experimentation program design (prioritization frameworks, testing governance).
- You've scoped the SEO/content opportunity and have a plan - agency, contractor, or otherwise - to start building it.
Requirements
- 8-12 years in growth, web product, ecommerce, or CRO, including 2-3+ years owning a revenue or GMV number that spanned more than one channel.
- Experience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting point.
- A track record of being evaluated on a business outcome rather than a channel KPI.
- Experience managing SEO and/or content through agencies or contractors rather than solely through an owned team.
- Web-driven GMV is growing efficiently, and you can point to specific tradeoffs you made across channels to get there.
- You have a clear, evidence-based point of view on the web/app relationship that leadership trusts.
Compensation
- Competitive salary & equity package
Benefits
- Competitive salary & equity package
- Medical, dental, & vision insurance
- Life insurance and disability benefits
- Diverse Family-forming benefits through Carrot Fertility
- 401k, HSA, pre-tax savings programs
- Wellness programs
Company info
- Live experiences help people cross today's digital divide and focus on what truly connects us - the here, the now, this once-in-a-lifetime moment that's bringing us together. To fulfill Gametime's mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.
- With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.
- The Role
- Mobile has long been at the center of Gametime's success, but web GMV potential isn't fully realized. Today, the levers that drive it - paid search, on-site conversion, SEO, and content - are managed in pieces rather than owned as a single outcome.
- Live experiences help people cross today's digital divide and focus on what truly connects us - the here, the now, this once-in-a-lifetime moment that's bringing us together.
- To fulfill Gametime's mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.
- Today, the levers that drive it - paid search, on-site conversion, SEO, and content - are managed in pieces rather than owned as a single outcome.
- You'll identify where growth is being left on the table, prioritize the highest-impact opportunities, and partner closely with Product and Engineering to unlock them - not just request changes, but diagnose funnel drop-off yourself and drive the fixes.
- This is a new role.
- You'll manage our paid search function directly, work hands-on with Product on conversion and funnel performance, and stand up net-new capability in SEO and content - likely starting with contractors and agencies rather than a large owned team.
- What You'll Own
- Web-driven GMV and blended contribution economics as your core metric - not the performance of any single channel in isolation.
- Direct management of our paid search team - strategy, budget allocation, and performance, with enough SEM fluency to coach and push, not necessarily to execute it yourself.
- Hands-on partnership with Product on CRO - analyzing funnel performance and customer behavior, prioritizing a testing roadmap, and pushing site/experience changes that move conversion, not just requesting them.
- An experimentation engine - establishing a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and Engineering.
- Cross-functional input into paid social and CRM where it intersects with the web funnel or GMV mix, without formal ownership of that channel.
- Full-funnel economics - blended CAC/LTV, contribution margin, AOV - as the language you use to defend tradeoffs, not channel-level vanity metrics.
- What We're Looking For
- Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work with Product/Design/Engineering to test and fix it yourself - this is the core muscle of the role.
- Working fluency in paid search - you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you're not the one in the platform day to day.
- Fluency in full-funnel economics - blended CAC/LTV, contribution margin, AOV - as the language you use to make and defend decisions.
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