Ext

Senior Manager Content Distribution

Etobicoke, Ontario · Senior

Sponsorship not specified$102k-$110kDetected 30 days ago

ExpressContent MarketingNegotiationCommunication

About the role

Reporting to the Director, Content & Social Media, the Sr.
Manager, Content Distribution is responsible for leading the strategy, execution, and optimization of how the company's content is distributed across owned and third‑party channels.
With a strong focus on audience growth and engagement, this role seeks to amplify Woodbine's stories and content across media platforms and partnerships.

Develop and execute Woodbine's content distribution strategy across owned, earned, and paid media channels.
Identify and build relationships with media outlets, sports networks, digital publishers, influencers, and content aggregators to expand content reach and brand visibility.
Negotiate and manage content partnerships - including syndication, licensing, and co-publishing opportunities.
Collaborate closely with internal teams (Content Production, Creative, and Communications) to align storytelling and ensure content is optimized for external audiences.
Support the promotion of live events and marquee races by coordinating with broadcast and streaming partners for content placement and amplification.
By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people.
Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.
Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors.

6-8 years of experience in content distribution, media partnerships, or digital marketing - ideally within horseracing, sports, entertainment, or media industries.
Strong network and understanding of Canadian media landscape
Proven experience building and managing strategic content partnerships.
Deep understanding of content formats (video, social, editorial) and how to tailor them for different platforms and audience segments.
Data-driven mindset with experience using analytics tools to evaluate content performance.
Exceptional communication, negotiation, and relationship management skills.
Passion for horse racing, sports, storytelling, and connecting audiences to compelling content experiences.
Reason for Vacancy: New Role
Salary: The target hiring salary range for this position is $102,000 - $110,000. This range is not a guarantee of compensation. Final placement within the range depends on factors such as internal equity, market conditions, and the candidate's experience, skills, and qualifications relevant to the role.
We use AI-powered resume screening software to help identify qualified candidates based on the criteria in this job posting. All applications prioritized by the system are subsequently reviewed by our hiring team to ensure a fair and human-centered selection process
Diversity, Equity, Inclusion and Belonging

Building on our rich past, we are surging ahead to the future with an energized, new vision.
Final placement within the range depends on factors such as internal equity, market conditions, and the candidate's experience, skills, and qualifications relevant to the role.

This listing is sourced directly from Ext's careers page and normalized into a canonical job model.