Click Therapeutics

Click Therapeutics

Senior Director/Vice President Marketing (Rx and OTC)

New York, NY or Boston, MA · Exec

Sponsorship not specifiedDetected 13 hours ago
Machine LearningSEOSEMStrategic CommunicationsBrand StrategyMarketing AnalyticsCRMGrowth MarketingPerformance MarketingFDA RegulatoryLeadershipCommunication

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odds of building a lasting career here

37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • The role reports to the Chief Commercial Officer.
  • You will oversee all aspects of the marketing function, including long-term brand strategy, market shaping, promotional messaging, tactical planning, digital marketing/omnichannel engagement, etc.
  • This is an agile position within a rapidly growing pre-IPO company in a nascent and fast-growing space.

Responsibilities

  • Ownership of a best-in class marketing campaigns, including development of each product's brand positioning, creation of brand value propositions, and promotional messaging in order to create and drive effective brand strategies
  • Utilizing data and being strategic in developing the brand by conducting segmentation, unmet needs analysis, competitive landscape and business intelligence for HCPs and consumers
  • Develop omnichannel, growth and DTC campaigns for consumer focused marketing strategies, including performance marketing execution across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels, and own OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) with continuous, data-driven testing and optimization.
  • Partner closely with performance/growth marketing agencies and media partners on DTC and consumer campaigns for the OTC product, including audience targeting, media planning, and measurement.
  • Direct the strategy for patient assistance programs (PAPs), copay support, and navigation services to minimize abandonment at the pharmacy counter.
  • Manage the brand presence at key congresses
  • Support the field team by developing the curriculum and training modules for all field teams (Sales, Access, and MSLs)
  • Support the planning for future indications, international expansions, and other types of partnerships

Requirements

  • Strategic Leadership & Domain Expertise
  • Bachelor's degree required; MBA, PharmD, or MPH preferred to navigate the complex intersection of business and clinical strategy.
  • 15+ years of progressive leadership within the pharmaceutical or biotech sectors, with a proven track record across OTC/Consumer Growth Marketing, HCP Marketing, and Sales, including direct experience marketing OTC or consumer health products.
  • Demonstrated success leading multiple brand launches, overseeing the journey from pre-approval market shaping to post-launch pull-through.
  • 5+ years of hands-on performance marketing/growth marketing experience (e.g., paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
  • Extensive experience in developing comprehensive brand strategies, encompassing OTC/consumer growth marketing, HCP professional promotion, patient engagement, and market-shaping initiatives (DSA/DSE).
  • Strategic capabilities with the ability to conceive, develop and implement multi-dimensional marketing and business plans.
  • Deep understanding of performance and growth marketing channels (paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
  • Sophisticated understanding of cross-functional ecosystems, including Sales, Marketing Analytics, Growth/Performance Marketing, and Sales Training.
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Nice to have

  • Bachelor's degree required
  • MBA, PharmD, or MPH preferred to navigate the complex intersection of business and clinical strategy.

Skills

  • This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options.
  • For more information, visit www.clicktherapeutics.com and connect with us on LinkedIn.

Benefits

  • The role will be based in our NYC office, includes great benefits, and is an excellent wealth-building/equity opportunity for the right individual.
  • Collaborate with Medical Affairs on communications strategy and KOL engagement

Company info

  • Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs.
  • As a leading innovator of Digital Therapeutics™, Click delivers accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand.
  • Click's treatments are defined by a commitment to applying technical and scientific rigor and patient-centric design to the development process.
  • Click Therapeutics continuously expands and refines its platform with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data-driven tools such as artificial intelligence and machine learning.
  • The digital therapeutics under development on Click's platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, immunology, and cardiometabolic diseases.
  • Consistently named a best place to work, Click fosters an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in a common mission to provide patients everywhere access to safe and effective prescription digital therapeutics.
  • At Click, we aren't just looking for talent
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