Luma AI
Lifecycle & Growth Marketing Lead
Redwood City, CA · Senior
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About the role
- You'll combine strong marketing instincts with analytical rigor: understanding the numbers, forming hypotheses, and then turning those hypotheses into better experiences.
- We're looking for someone who can zoom out and see the funnel as a system, then zoom in and obsess over the words on a landing page, the timing of an email, or the friction in a signup flow.
- You'll have an amazing instinct for what to say and when to say it.
Responsibilities
- You'll own the full conversion journey across our website, landing pages, onboarding, lifecycle marketing, and retention.
- You'll work closely with Product, Design, Sales, and Marketing to improve everything from the first website visit to trial conversion, activation, expansion, and re-engagement.
- Own conversion strategy across the Luma website and key acquisition surfaces
- Develop and optimize landing pages for campaigns, products, audiences, and use cases
- Partner with Design and Web to improve messaging, information architecture, CTAs, and conversion paths
- Design segmented, sequenced programs that move people toward the next meaningful action, rather than simply sending more email
- Develop lifecycle journeys across email and in-product surfaces in partnership with Product
- Partner with Sales and Growth to connect lifecycle programs to the actual customer journey and buying process
- Your job is to determine what we should build, who it's for, why it should work, and how we'll know if it did.
- Develop and run a structured CRO program: establish hypotheses, prioritize tests, analyze results, and continuously improve conversion
Requirements
- 8+ years in growth, lifecycle, CRM, conversion, or related marketing roles, ideally with experience spanning both PLG and sales-assisted motions
- A track record of improving measurable funnel outcomes, not just launching campaigns
- Experience with lifecycle marketing, segmentation, experimentation, and marketing automation
- Strong understanding of website conversion and landing pages.
- Strong editorial instincts, you know that better conversion isn't just about buttons and mechanics
Company info
- Luma is looking for a Growth Marketer to own the systems and experiences that turn interest into customers, and customers into more engaged, higher-value customers.
This listing is sourced directly from Luma AI's careers page and normalized into a canonical job model.