MrBeast

Senior Brand Strategist

New York, NY · Senior

Sponsorship not specified$136k-$170kDetected 14 days ago

AlgorithmsGoogle AnalyticsIntellectual PropertyResearchLeadershipCollaborationPublic Speaking

About the role

Sitting at the intersection of Creative, Sales, and Production, you are responsible for turning ambitious ideas into undeniable, data-backed pitches that leverage the full power of our portfolio.
This role blends creative intuition with commercial rigor and is critical to winning and scaling high-impact, multi-platform partnerships.
Regardless of location, you'll be expected to operate on Eastern Standard Time (EST) hours to stay aligned with headquarters, deal flow, and production timelines.

Strategic Storytelling & Pitch Design:
Lead cross-functional creative brainstorms with Sales, Content, and Creative teams, extracting and refining ideas into sellable concepts
Own strategic responses to high-priority RFPs, identifying win themes and ensuring all requirements are met with compliant, compelling solutions
Design visually compelling client decks in Google Slides that clearly structure narrative, solution, and timeline
Use AI tools (Gemini Pro, NotebookLM, etc.) to create rapid concept storyboards and visual proofs that help clients instantly envision the final product
Own the transition from Sale to Production by creating the Sold Sheet - a definitive record of everything sold
Communicate strict budget parameters to Brand Activation Leads to protect profitability
This is your opportunity to lead the team that decides how those moments come to life across every screen.

8-10+ years in Strategy or Planning at a top-tier digital publisher, social platform, or creative agency
Proven leadership on seven-figure, multi-platform integrated marketing deals (beyond standard media buys)
Deep expertise in at least one high-value vertical (CPG, Tech, Auto, or Finance), including the KPIs that matter most to CMOs
Experience packaging Intellectual Property (IP), talent, and virality-not just impressions
Expert proficiency in Google Slides (required)
Expert-level proficiency in Monday.com
Working knowledge of Google Sheets, Slack, and Boostr
Strong data fluency across Google Analytics (required), Nielsen, Viewstats, and YouTube Data APIs
Comfort leveraging AI tools (Gemini Pro, ChatGPT, NotebookLM, etc.) to accelerate research, visualization, and workflow automation
Apply deep knowledge of YouTube algorithms and TikTok trends to sell cultural moments - not just impressions

The Perks, Why Work On the MrBeast Team
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
Flexible vacation policy and paid company holidays

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.
Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube.
With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.
At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change.
Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
We are redefining what entertainment and storytelling look like at global scale.

This listing is sourced directly from MrBeast's careers page and normalized into a canonical job model.