Zenas BioPharma

Senior Brand Director, Obexelimab

Waltham, MA · Director

Sponsorship not specified$218k-$272kDetected 37 days ago

Project ManagementContent MarketingBrand StrategyCompensationResearchAnimal StudiesLeadershipCommunicationCollaboration

About the role

Reporting to the VP, Head of Marketing, the Senior Brand Director for obexelimab in IgG4-RD will actively participate across the brand's key workstreams and serve as the marketing voice on the Integrated Brand & Launch Team.
The role requires a senior marketer with strong executional acumen, the credibility to represent marketing's perspective across functions, and the ability to translate insight into compelling messages and high-quality launch assets.

Participate as the Marketing lead in the brand strategy for obexelimab in IgG4-RD across all customer audiences, including product positioning, messaging, market differentiation and core strategic choices - bringing the marketing perspective and ensuring marketing activities are aligned with brand strategy.
Partner with Sales and Training to ensure field teams are equipped with clear messages, useful tools and practical customer engagement resources.
Lead customer segmentation and targeting efforts across HCP, patient and payer audiences to optimize outreach, precision and impact across channels.
Define the integrated channel strategy for all customer audiences in partnership with digital, analytics and agency partners, including modular content, channel planning and connected customer touchpoints.
Use data and analytics to guide investment choices, refine customer strategy and optimize budget allocation across tactics and segments.
Lead agency partners to deliver high-quality work on time and within budget, with clear briefs, roles, timelines and expectations.
Obexelimab, Zenas' lead product candidate, is a bifunctional monoclonal antibody designed to bind both CD19 and FcγRIIb, which are broadly present across B cell lineage, to inhibit the activity of cells that are implicated in many autoimmune diseases without depleting them.

12+ years of pharmaceutical or biotechnology marketing experience, including meaningful brand ownership across multiple customer audiences, strategic leadership and launch experience at the Director level or above.
Experience leading customer segmentation and targeting across HCP, patient and/or payer audiences, integrated channel planning and insight-driven resource allocation.
Experience with rheumatology, gastroenterology, systemic autoimmune disease or B-cell mediated conditions.
Familiarity with modular content strategy, Veeva Vault PromoMats or equivalent platforms.
Required
Deep understanding of US market dynamics, specialty pharmaceutical commercialization and cross-functional launch planning.
Demonstrated success developing customer-centric marketing strategy, positioning, messaging and promotional/disease education assets.
Strong project management skills with the ability to manage multiple high-priority workstreams and meet tight deadlines.
Executive-level communication, analytical and influencing skills, with a demonstrated track record of shaping commercial strategy and building alignment at senior levels across functions.
Experience navigating MLR review processes and working closely with Legal, Regulatory, Compliance and Medical Affairs partners
Ability to travel up to approximately 30%, including national medical congresses, customer engagements, agency meetings and internal team meetings.
Preferred
Immunology, inflammation and/or rare disease experience.

Lead development of disease education and promotional materials for all customer audiences from concept through review and approval, ensuring alignment with brand strategy and regulatory requirements.
Identify opportunities to strengthen HCP understanding of IgG4-RD and obexelimab's potential role through credible, compliant and customer-centered education.
Ensure strong collaboration across Marketing, Sales, Access & Trade, Strategic Engagement, Analytics, Medical Affairs, Compliance, Legal, Regulatory and Patient Support Services.
Champion cross-functional teamwork, urgency, continuous learning and high standards of execution consistent with Zenas' TRUE Innovation values.

We are seeking top talent who share our commitment to patients and have a track record of success in acquiring, developing and commercializing products across the globe.

This listing is sourced directly from Zenas BioPharma's careers page and normalized into a canonical job model.