NovoEd, Inc.

Director of Demand Generation

Remote, USA · Director

Sponsorship not specified$160k-$165kDetected 21 days ago

AlgorithmsContent MarketingHubSpotSalesforceSalesOutbound SalesPerformance ManagementResearchLeadershipCommunicationCollaborationMentoring

About the role

Deploy ABX as a precision tactic - applied to the right ICP segments at the right time as part of a broader channel strategy
Position outbound as one powerful component of a multi-channel pipeline engine, evolving the team's operating model as inbound and brand-sourced demand grows

Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days
Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability)
Manage relationships with our paid media agency, web developer, and other 3rd parties as needed
Develop earned and owned media strategies (thought leadership, executive voice, analyst relationships, co-marketing) that build category presence over time
Partner with the VP of Marketing on campaign narrative and integrated campaign execution
Partner with Revenue Operations - who own the martech stack (Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong Engage, PathFactory) - to optimize systems for demand generation impact
Track record of building pipeline and program revenue in an enterprise (deal size $100K+, long sales cycle) environment
You build frameworks before campaigns and strategies before tactics.

7+ years of B2B SaaS demand generation experience, with at least 2 years in a senior or leadership role
Experience & Skills
Experience in EdTech, HR Tech, or enterprise SaaS with complex buying committees and multiple stakeholder personas
Hands-on experience with HubSpot, Salesforce, ZoomInfo, and at least one ABX/intent platform (6sense, Demandbase, PathFactory, or similar)
Experience managing or contributing to brand and thought leadership programs alongside demand generation
Familiarity with AI's impact on organic search and content discoverability, and how to adapt content strategy accordingly
You are a systems thinker.
You are intellectually honest about performance.
You are a builder by nature.
You know how enterprise buyers actually buy - through peer trust, dark funnel research, and committee consensus - and you've built programs that work with that reality, not against it.

The companies that win in this environment are the ones designing their go-to-market for how buying actually works today.
Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks.

This listing is sourced directly from NovoEd, Inc.'s careers page and normalized into a canonical job model.