Kestra Financial

Kestra Financial

Senior Demand Generation Manager

United States · Senior

Sponsorship not specifiedDetected 35 days ago
GitData EngineeringGoogle AdsContent MarketingBusiness DevelopmentOutbound SalesLeadershipAdaptability

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odds of building a lasting career here

37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Employer immigration record

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Files H-1B transfers

4 transfer filings in the last year, covering 4 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • This is a senior individual contributor role reporting to the Head of Marketing.
  • Kestra's advantage is converting one of the strongest open-source communities in orchestration into enterprise pipeline.
  • That motion doesn't look like standard top-down demand generation, and you'll help define it.

Responsibilities

  • Build and own the demand-generation plan against Kestra's enterprise go-to-market strategy, establishing program and pipeline targets in partnership with the Head of Marketing and Sales.
  • Build Kestra's enterprise account-tiering model, translating product, community, and firmographic signals into target segments and account priorities, and align with Sales on the accounts that matter most.
  • Partner with Growth Engineering to identify open-source deployments showing production-scale, multi-user, enterprise-shaped usage, and build the programs that turn those signals into enterprise conversations.
  • Build multi-threaded account programs that engage multiple members of the buying group across technical, operational, and economic roles, moving accounts from initial technical interest toward qualified enterprise opportunities.
  • Design and run integrated campaigns across paid media, content, email, webinars, and events, coordinated toward pipeline rather than run as one-offs.
  • Build and run paid acquisition directly in the platforms. You will be hands-on in LinkedIn Ads and Google Ads, owning targeting, creative testing, and spend pacing. This is a lean budget you are expected to make work, not an agency retainer you supervise.
  • Build the nurture and lifecycle programs that move prospects and self-serve users toward enterprise conversations.
  • We measure at the account level, not the lead level. A qualified account means at least three people across two or more buying roles engaged within a defined window. If your instinct is to drive MQL volume, this role will frustrate you.

Requirements

  • Typically 6+ years in demand generation, growth, or account-based marketing in B2B SaaS, with direct ownership of pipeline targets and outcomes.
  • Proven across the demand stack: multi-channel campaigns (paid, content, email, events), lifecycle and nurture, ABM strategy, and the marketing-to-sales handoff.
  • You have built and run campaigns yourself in LinkedIn Ads and Google Ads, and you can explain what you changed, why you changed it, and how it affected acquisition efficiency, account engagement, or pipeline.
  • You work with AI the way a senior marketer works with a capable junior: brief it, review what comes back, ship what's good, fix what isn't.
  • Familiarity with developer-led, open-source, or product-led motions - or the curiosity and adaptability to master one fast.

Skills

  • Kestra is a unified orchestration platform.

Benefits

  • Competitive compensation, performance bonus, and equity
  • Medical, dental, and vision insurance
  • Employer-paid life and disability insurance
  • Learning and conference budget
  • Paid time off, company holidays, and parental leave
  • Fully remote, with home-office and equipment budget

Company info

  • More than four billion workflows a year run on Kestra, and more than ten Fortune 500 companies are customers.
  • We are committed to an inclusive environment for everyone, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Equal opportunity

  • Kestra is an equal opportunity employer.

This listing is sourced directly from Kestra Financial's careers page and normalized into a canonical job model.