Protolabs

Senior Product Marketing Specialist

Maple Plain, MN · Senior · Contract

Sponsorship not specified$67k-$90kDetected 9 days ago

Product ManagementProject ManagementSEOEmail MarketingCRMSalesResearchLeadershipCommunication

About the role

Be yourself at Protolabs Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification.
So do you feel you do not meet every single requirement but still intrigued?

Go-to-Market Strategy: Provide input into the Sheet Metal and Aerospace & Defense GTM Strategy. Create and execute go-to-market product launches and other product-related initiatives.
Content Creation: Collaborate with Creative Operations and GTM Enablement Specialist to develop marketing materials and collateral that supports product positioning.
Campaign Management: Support Demand Gen team with campaign positioning, messaging, customer and market insights.
Sales Enablement: Work closely with the GTM Enablement Specialist to provide the necessary information to build tools and resources, including training materials, sales decks, competitive analysis, and product FAQs, to successfully sell the product.
Strong project management skills with the ability to prioritize and manage multiple projects.
Experience using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue.
Proto Labs maintains ITAR-compliant operations in all of our United States based facilities.

You can help make our company even better.
The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.

Bachelor's degree in Marketing, Business, Communications, or a related field.
3+ years of experience in product management or product marketing.
Strong understanding of marketing principles, audience segmentation, and product positioning.
Excellent verbal and written communication skills.
Ability to work collaboratively in a cross-functional team environment.
Experience with Sheet Metal or manufacturing materials preferred.
Proficiency with marketing tools (CRM, email marketing, analytics, etc.
Willingness to travel to tradeshows and events.

We offer a competitive salary + annual bonus opportunity
In addition, we offer amazing benefits including but not limited to:
Health Insurance: Traditional OR High Deductible plan
Flexible Spending Accounts
Health Savings Account (including employer contributions)
Dental and Vision
Basic and Supplemental Life Insurance
Short-Term and Long-Term Disability
Paid caregiver leave
You will receive 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours
Employee Stock Purchase Program at a 15% discounted rate

Product Positioning & Messaging: Develop Sheet Metal product positioning and leading messaging that resonates with target customers, ensuring consistent communication across all marketing channels.

While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear.

Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.

This listing is sourced directly from Protolabs's careers page and normalized into a canonical job model.