Werner Consulting Group

Werner Consulting Group

Communications and Content Strategist

Omaha, NE, USA

Sponsorship not specifiedDetected 26 days ago
Adobe Creative SuiteCanvaProject ManagementSEOContent MarketingSocial Media MarketingHubSpotGoogle AnalyticsWordPressWebflowResearchLeadershipCommunicationCollaborationSharePoint

About the role

  • In this role, you will be the bridge between our internal organization and the outside world.
  • This is a multi-faceted role requiring exceptional storytelling agility.
  • You will sit at the intersection of brand marketing, external communications and digital associate experience-managing a modern mix of digital platforms alongside traditional communication channels.

Responsibilities

  • Collaborate and contribute to develop and execute an overarching content roadmap that aligns external marketing campaigns with internal corporate initiatives.
  • Maintain and champion a consistent brand voice across all touchpoints, ensuring external messaging matches our internal culture.
  • Assist in managing external digital content channels (blog, social media, email newsletters, emails and website copy) to drive brand awareness and audience engagement.
  • Optimize external digital content using foundational SEO principles, keyword research and audience learnings.
  • Create and execute internal communication strategies that keep associates informed, aligned with corporate goals and connected to the company mission.
  • Own the editorial calendar for internal channels, including the corporate intranet, digital signage, social, IT updates and company related events.
  • Partner with HR and leadership to drive cultural initiatives, celebrate milestones and support change management communication.

Requirements

  • 6 to 10 years of experience in a blended role spanning corporate communications, content marketing, public relations or internal communications.
  • Proven track record of managing multi-channel editorial calendars in a fast-paced environment.
  • The "Chameleon" Writer: Exceptional ability to shift tone instantly-from high-energy, conversion-focused external marketing to empathetic, transparent internal corporate communication.
  • Exceptional ability to shift tone instantly-from high-energy, conversion-focused external marketing to empathetic, transparent internal corporate communication.

Nice to have

  • Experience with Adobe Creative Suite preferred.
  • Experience with project management tools like Monday.com, Asana or Trello preferred.
  • Experience with event platforms like Cvent or vFairs preferred.
  • Experience with social media preferred.

Skills

  • Experience managing intranet platforms (SharePoint, Workvivo) and workspace hubs (Zoom).
  • The "Chameleon"
  • Conduct regular communication audits across all channels to identify content gaps and modernize distribution workflows.

Company info

  • Map content strategies to distinct audiences, tailoring the tone and format for external customers, industry partners and internal staff.
  • We are seeking a versatile, high-impact Communications & Content Strategist to shape and drive our holistic brand narrative.
  • You will draft, create and optimize content strategies that engage our external audience (customers, prospects, partners) while simultaneously building alignment, culture and engagement within our internal associates and drivers.
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