Monster Energy
Senior Brand Manager
USA - Corona, CA · Senior
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
Community outcomes
No reports yet — be the first to help the next applicant.
About the role
- About Monster Energy: Forget about blending in.
- We're the risk takers, the trailblazers, the gamechangers.
- We're not perfect and we don't pretend to be.
Responsibilities
- Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
- Identify opportunities and issues to drive brand growth and profitability.
- Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
- Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.
- Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
- Develop and manage project workflows as it pertains to brand marketing Initiatives.
- Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers
- Develop new news and big ideas for brand programs and projects.
Requirements
- 5+ years of experience in marketing, brand management
- Proficiency with consumer insights platforms (e.g., NielsenIQ, Circana, Numerator, Mintel, and Kantar) with experience uncovering consumer behaviors, identifying growth opportunities, and informing brand strategy and innovation.
Nice to have
- Bachelor's degree in Business Administration, Marketing, Communications or related field of study preferred
- 5+ years of experience in consumer packaged goods (CPG) industry preferred
Compensation
- $107,250 - $143,000 USD
Equal opportunity
- Employer/Protected Veterans/Individuals with Disabilities
- This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
- This employer is required to notify all applicants of their rights pursuant to federal employment laws.
- For further information, please review the Know Your Rights notice from the Department of Labor.
This listing is sourced directly from Monster Energy's careers page and normalized into a canonical job model.