Equest
Associate Director Omnichannel Marketing
USA-AR-Rogers · Director · Full-time
Sponsorship not specified$158k-$195kDetected 26 days ago
CRMPerformance MarketingPerformance ManagementCadenceLeadershipCommunicationCollaborationProblem SolvingMentoring
About the role
- You're not the person who will settle for just any role.
- About You In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
- A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
Responsibilities
- Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.
- Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.
- In this role, you'll help us deliver better care for billions of people around the world.
- The Associate Director, Omnichannel Marketing will oversee Walmart & Sam's Club and will own and help scale growth by developing, executing, and optimizing retail media and omnichannel demand levers.
- This leader will drive end-to-end demand creation, integrating national and retail media (Walmart Connect & Sam's MAP), digital shelf excellence, improving analytics, and high-impact creative to deliver measurable business outcomes.
- This role carries full accountability for business performance and external partnerships, serving as the primary leader responsible for Walmart Connect & Sam's Club MAP relationship management and deep collaboration with cross functional stakeholders to deliver best-in-class, shopper-centric experiences across all touchpoints.
- Further, this leader will partner closely with Brand General Managers and Customer Development leadership to drive digital share, omni share, and digital penetration.
- Own and lead end-to-end demand creation strategy across Walmart and Sam's Club
- Develop full-funnel (awareness → conversion → loyalty) programs tailored to high-frequency, replenishment categories across paid (national & retail media levers), organic (e.g. digital shelf and merch) and other omnichannel marketing levers (e.g. influencer, social, CRM, etc)
- Drive business outcomes including revenue, share growth, and profitability
Requirements
- Bachelor's degree
- 7+ years in digital media, CPG marketing, performance and retail media, or eCommerce
- Experience owning and executing performance media in large RMNs - Amazon Ads, Target Roundel, etc
- Proven success managing:
- Expertise and knowledge: (required)
Nice to have
- Beta opportunities and new ad products
- Enhanced data access and measurement capabilities
- Preferred positioning and visibility opportunities
- Customer Experience Leadership
- Retail media ecosystems
- Retail media tools (e.g. Pacvue)
- Performance marketing and analytics
- Digital media - display, social, CTV, programmatic
Skills
- Content quality (images, A+ content, videos)
- Search optimization and taxonomy alignment
- Ratings, reviews, and social proof strategies
- Data, Analytics & Measurement Strategy
- Foster a high‑performance, enterprise‑first culture grounded in data, accountability, and continuous learning
- Leverage our measurement tools to drive performance improvements
- Translate data into clear, actionable insights that inform strategy and investment
- Ensure consistent reporting cadence and executive-level storytelling
- Creative Strategy & Performance Optimization
- Set direction for clear, compelling, and conversion-focused creative to agency and stakeholder
- Ensure timely and accurate delivery of assets for Walmart & Sam's Club programs
- Leadership & Cross-Functional Influence
Compensation
- At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow.
- Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.
- The anticipated base pay range for this role is provided above for a fully qualified hire.
- Actual pay will depend on several factors, such as location, role, skills, performance, and experience.
- Please note that the stated pay range applies to US locations only.
- 157,720 - 194,760 USD
Company info
- This role oversees a team of 5 demand creation leaders across our Business Units and Walmart and Sam's Club customers.
Visa & Work Authorization
- disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law
This listing is sourced directly from Equest's careers page and normalized into a canonical job model.