Airwallex
Senior Manager, Global Influencer Marketing
US - San Francisco · Senior
Sponsorship not specifiedDetected 22 days ago
Design SystemsSalesforceInfluencer MarketingNegotiationProcurementLeadershipCommunication
About the role
- We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones.
- By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.
- Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
Responsibilities
- This is a high-impact role responsible for driving virality around major brand and product moments, architecting our creator strategy, and building the systems and partnerships needed to operate at scale across key markets (US, UK/EU, AU, SG, HK).
- Define and own Airwallex's global influencer and creator roadmap across YouTube, TikTok, Instagram, LinkedIn, podcasts, newsletters, and emerging platforms.
- Shape strategies for major launches, campaigns, and cultural moments to drive brand awareness, engagement, and virality, while enabling local teams to execute market-specific adaptations.
- Design and oversee systems, workflows, and tooling for creator sourcing, outreach, contracting, approvals, tracking, and reporting. Develop playbooks and templates for regional teams and maintain a robust global creator database.
- Lead end-to-end relationship management with top-tier influencers and agents. Set expectations for performance, negotiate contracts, and ensure consistent brand safety, messaging alignment, and creative excellence.
- Define success metrics across awareness, reach, engagement, and content performance. Oversee dashboards and reporting frameworks, test formats and creators, and implement insights to continuously optimize campaigns.
- Partner with Brand, Product Marketing, Comms/PR, Social, Regional Marketing, and Executive Leadership to integrate influencer initiatives into broader brand and product strategies.
- Collaborate with Legal, Finance, and Procurement to streamline global creator operations
Requirements
- Experience managing global markets or multi-country campaigns.
- Ability to move fast, thrive in ambiguity, and execute with precision under tight timelines.
Nice to have
- Experience in fintech, payments, B2B SaaS.
- Relationships with top-tier creators, agents, and podcast networks.
- Ability to analyze performance data and turn insights into action.
- APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS
- All official communication will come from an @airwallex.com http://airwallex.com email address.
- Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page.
- Airwallex does not accept unsolicited resumes from search firms/recruiters.
- Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).
Company info
- The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns.
- We're looking for a Senior Manager of Influencer Marketing to build and lead our global influencer strategy from the ground up.
Equal opportunity
- We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
- We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions.
- If you have a disability or special need that requires accommodation, please let us know.
Visa & Work Authorization
- Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future.
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This listing is sourced directly from Airwallex's careers page and normalized into a canonical job model.