SailPoint Technologies Holdings, Inc.

Answer Engine Optimization (AEO/GEO) Manager

United States, USA

Sponsorship not specified$101k-$171kDetected 21 days ago

LLMsSEOContent MarketingGoogle AnalyticsResearchLeadershipCommunication

About the role

The way buyers research and select identity security and IGA platforms is changing fast.
A meaningful and growing share of our prospects no longer start with Google search results.
They start with prompts for ChatGPT, Claude, Gemini, or Google's AI Overviews, and they take those answers seriously.

Own the AEO/GEO program end to end.
Build and continuously refine the prompt sets we monitor across the major answer engines: including buyer-stage prompts, category and definitional prompts, product information, and competitive comparisons.
Partner with digital experience (UX) and paid media to connect SEO/AEO strategy to web campaign performance and pipeline influence.
Own international AEO and SEO, collaborating with digital and regional international stakeholders.
Working with our analytics specialist, build dashboards and recurring reporting that make AEO performance legible to non-specialists.
Partner with product marketing, content marketing, and communications to reshape what, how, and where we publish content, and how it is structured for LLM extraction and citation.
Drive technical AEO and SEO improvements with the web team: schema markup, structured data, robots and crawler directives, log file analysis, internal linking architecture, passage-level optimization, and Core Web Vitals.

Identify the third-party sources LLMs lean on most heavily when answering questions about our category.
Operate as a power user of LLMs and AI tools to compress content audits, briefs, structured-data work, competitor analysis, and reporting that would otherwise take days.
Continue managing organic search strategy and execution as the supporting program - keyword strategy, on-page optimization, technical SEO, and reporting - with an eye toward where SEO and AEO investments compound.
5+ years of experience in SEO, digital marketing, or content strategy, preferably in a B2B SaaS environment, with a demonstrated transition into AEO/GEO work.
Hands-on experience with at least one AEO/GEO monitoring platform.
Hands-on experience with an enterprise SEO platform.

$101,400 - $170,864.00 Base salaries for employees based in other locations are competitive for the employee's home location.
We estimate the base salary, for
Holidays: 8 paid holidays annually

As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Flexible vacation policy
Health Savings Account (HSA) with employer contribution
Parental support: Paid parental leave

Austin, TX or Remote (United States)
About SailPoint
SailPoint is the leader in identity security for the modern enterprise.
Founded in Austin in 2005, we are publicly traded, ranked #1 by revenue in identity governance and administration, named a 2026 Gartner Peer Insights™ Customers' Choice for IGA, and trusted by many of the world's largest and most regulated organizations.
Our core values -- innovation, integrity, impact, and individuals -- guide how every SailPoint crew member shows up.
As identity becomes the control plane for modern security, we are investing in the channels where our buyers actually make decisions.
401(k) Savings and Investment Plan with company matching
Whether a company surfaces in those answers, and how it is described when it does, is an increasingly critical factor for pipeline and brand.

Modern tooling is already in place, executive sponsorship is real, and the VP of Digital Marketing is the owner of this initiative.

This listing is sourced directly from SailPoint Technologies Holdings, Inc.'s careers page and normalized into a canonical job model.