Branching Minds

Branching Minds

VP, Marketing (Fully Remote)

United States · Vp

Sponsorship not specified$190k-$210kDetected 15 days ago
SEOSEMHubSpotSalesCadenceResearchLeadershipCommunicationCollaborationAdaptability

About the role

  • We don't play by the rules of traditional organizations.
  • Branching Minds is also a Benefit Corporation.
  • We embrace self-management, transparency, collaboration, initiative, and making a difference in the world.

Responsibilities

  • Reporting to the CRO, you will own the full marketing function - from strategy and messaging to team leadership and execution.
  • Partner closely with Revenue Operations to build a strong marketing data and analytics foundation, track performance against revenue goals, identify what's working, and reallocate quickly when it isn't.
  • Optimize the channel mix to increase customer lifetime value and reduce acquisition costs over time - and bring a rigorous, test-and-learn mindset to any new channel investment.
  • Stay ahead of the market so Branching Minds leads conversations rather than reacts to them - monitoring competitive moves, policy shifts, and buyer trends that shape the MTSS landscape.
  • Stay deeply curious about buyer behavior - using research, data, and direct feedback from the field to build campaigns and content that actually resonate with district leaders.
  • Demand Generation Build a pipeline engine that sales can rely on - consistent, high-quality lead flow from multi-channel campaigns that reach the right buyers at the right moment.
  • align on lead quality standards, set shared pipeline targets, and create feedback loops that make both teams sharper over time.
  • develop thought leadership, research, and content that shapes how the field thinks about student support.
  • Team Leadership & Operations Build a team that delivers outsized impact - creative, data-driven marketers who are deeply motivated by the mission and grow into leaders in their own right.
  • Make HubSpot a genuine competitive advantage - building the architecture, workflows, and training that allow both marketing and sales to operate from clean, reliable data.

Nice to have

  • Deep fluency in marketing automation (HubSpot preferred) and a genuinely data-driven approach to campaign optimization.
  • EdTech or SaaS background strongly preferred.

Skills

  • Make Branching Minds owned events experiences that strengthen community, showcases impact, and generate real pipeline.

Compensation

  • $190k-$210k

Benefits

  • This role is also eligible for an annual bonus of up to 20% of base salary.
  • you're as comfortable setting the three-year vision as you are pulling up a HubSpot dashboard or editing copy.
  • You: Check out our Benefits & Perks Fully remote!

Company info

  • Branching Minds' mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner.
  • Already supporting over 2,000,000 students across 400+ districts from over 40 states, our vision is to be the most effective national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.
  • We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves.
  • We prioritize mission alongside profit.
  • If using innovation to reimagine education in service of equity energizes you -- join our team!
  • a prioritization process, asset pipeline, and communication cadence that keeps work moving without chaos.
  • Set the standard for brand across the business - ensuring Sales, Professional Services, RFPs, and every other function speak with one voice and look like one company.
  • Help define Branching Minds' culture and organizational design as a full contributor to the Revenue leadership team - bringing your perspective to the big decisions, not just the marketing ones.
  • What We're Looking For Deep personal alignment with Branching Minds' mission - you care about what happens to the students on the other side of this work, and it shows in how you operate.
  • A track record of building demand generation programs that move the revenue needle - you can point to pipeline, conversion, and growth numbers you own.
  • A storyteller who can make complex education technology feel urgent and human - especially to district leaders, principals, and educators.
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This listing is sourced directly from Branching Minds's careers page and normalized into a canonical job model.