321theagency
Social Media Manager / Content Strategist
Orlando, Florida, United States
Sponsorship not specifiedDetected 20 days ago
ExpressA/B TestingComplianceCanvaContent MarketingContent CalendarsSocial Media MarketingWritingBusiness DevelopmentLead GenerationCustomer SupportCadenceResearchLeadershipCollaboration
About the role
- This role sits at the intersection of content strategy, brand storytelling, platform expertise, insurance industry knowledge, and AI-enhanced content creation.
Responsibilities
- Develop comprehensive social media strategies for multiple insurance and business services client accounts that align with business objectives, target audiences, and brand positioning
- Create insurance-specific content strategies that address the full customer lifecycle: awareness, quote consideration, policy purchase, claims experience, and renewal/retention
- Understand and optimize for insurance consumer behavior including comparison shopping, life event triggers (home purchase, vehicle purchase, marriage, relocation), and seasonal patterns
- Leverage AI tools to analyze audience insights, predict content performance, and optimize strategy based on data-driven insights
- Create and manage comprehensive editorial calendars across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) for 8-12+ client accounts simultaneously
- Utilize AI-powered content planning tools to generate ideas, optimize posting schedules, and maintain consistent publishing cadence
- Manage content approval workflows with clients and compliance reviews, ensuring regulatory adherence and timely production schedules
- Write compelling social media copy that resonates with insurance consumers and drives engagement across all platforms while maintaining regulatory compliance
Requirements
- You'll bring deep expertise in social media management alongside proven ability to craft compelling narratives for insurance brands and professional services organizations.
Compensation
- Annual enrollment periods and open enrollment windows
Benefits
- Develop strategies that build trust and credibility for insurance brands while addressing common concerns (price transparency, claims reputation, coverage clarity, customer service quality)
- Develop content mix that balances promotional messaging, educational content (coverage explanations, claims tips, risk prevention), community engagement, and brand storytelling
- Create content themes and campaigns that support insurance business objectives including quote generation, brand awareness, policy education, and customer retention
- Balance evergreen insurance education content with timely, reactive posts that capitalize on trending topics, weather events, and cultural moments
- Develop content series that simplify complex insurance concepts for consumer audiences (coverage types, deductibles, claims process, bundling benefits)
- Policy coverage explainers and educational posts
Company info
- 321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, inspire, and engage.
- We thrive on collaboration, agility, and heart - and we're powered by teammates who focus on what matters, bring proactive solutions to the table, and take full ownership of their work.
- We believe great work starts with great people, and we're looking for one more to join the team.
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