Umusic

Manager, Fan Engagement FONO

Woodland Hills, California

Sponsorship not specified$82k-$85kDetected 21 days ago

AlgorithmsData AnalysisA/B TestingCRMCommunicationCollaboration

About the role

The Manager will be responsible for providing qualitative fan insights of an artist ecosystem.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
For more information, please click on the following links.

We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
You will focus on building sustainable fan growth, deepening fan relationships, and creating connected digital ecosystems that support our artists and projects.
Analyze existing artist fan communities to develop content strategies that resonate with fans and encourage engagement.
Also, to develop ideas to maintain a steady flow of fan engaging content to drive new audiences to an artist project.
Monitor and analyze an artist network to understand their fandom, culture, drivers and be able to build an archetype to strategize upon.
Help to design customer journeys, fan clubs, and VIP experiences to maximize engagement.

+3 years in digital marketing, community management, or CRM within the music or entertainment industry.
Deep knowledge of viral trends, platform best practices (TikTok, Instagram, etc.), and direct-to-fan ecosystems.
Ability to ideate compelling ideas of shareable content that resonates with Mexican music fans and that connects with an artist audience.
Deep knowledge of Mexican music culture, fan communities, and current trends, and be able to differentiate all those audiences.
Proficiency in analyzing social media metrics and adjusting strategies accordingly.

Ambitious, self-starter requiring minimal direction.
Must thrive in a team environment but be able to take initiative and work independently.

Strong data analytics and analysis skills.
Analytical Ability: Proficiency in analyzing social media metrics and adjusting strategies accordingly.
Communication: Excellent written and verbal communication skills in English and Spanish (fluency on both expected).
Passion and Drive:
Passion for staying on top of every new digital trend, meme, and platform.
An unquenchable thirst for innovation, experimentation, and reinvention.
Bachelor's Degree is preferred.
Perks Playlist:
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
10 Company Holidays (including Juneteenth and Wellbeing Day)
Generous paid parental leave for every type of parent

Build and maintain relations with Mexican music fans, and drive collections of artists, memes, and short-form subcultures for engagement and fostering community.
We are UMG, the Universal Music Group.
We are the world's leading music company.
In everything we do, we are committed to artistry, innovation and entrepreneurship.
We are currently seeking a Manager, Fan Engagement (Mexican Music) on our team.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

This listing is sourced directly from Umusic's careers page and normalized into a canonical job model.