Caredxinc
Director Marketing CTT
Brisbane, CA · Director
Sponsorship not specifiedDetected 4 days ago
Email MarketingBrand StrategyLead GenerationVendor ManagementPatient CareBioinformaticsMedical DevicesResearchLeadershipCommunicationCollaboration
About the role
- CareDx is a leading precision medicine diagnostics company advancing care in transplant, specialty oncology, and cell therapy.
- At CareDx, every employee has the opportunity to contribute to innovations that help transform patient care and improve lives.
- CareDx is seeking a strategic, hands-on, and highly collaborative Director of Marketing to help establish CareDx as a leader in the Cell Therapy & Transplant (CTT) setting.
Responsibilities
- Brand Strategy & Franchise Development - Develop and execute the brand strategy for AlloHeme.
- Establish CareDx's differentiated positioning in CTT by building on the company's transplant leadership while addressing the unique needs of bone marrow transplant and cell therapy centers.
- Translate market research, competitive intelligence, KOL feedback, customer insights, and commercial priorities into clear strategic plans and compelling messages that support launch readiness, market shaping, and long-term franchise growth.
- Promotional Strategy & Tactic Development - Develop compelling, compliant promotional strategies and materials for key stakeholder audiences, including hem/onc transplant physicians, lab directors, clinical leadership, transplant administrators, value analysis committees, and other decision makers.
- Lead creation of sales aids, speaker decks, email campaigns, web content, conference assets, brochures, and other print/digital resources in collaboration with digital and operational marketing.
- Pipeline & Commercial Readiness Support - Work closely with the CTT product lead and cross-functional partners to develop commercial readiness plans for additional pipeline assets and potential future CTT offerings.
- Support market assessment, product positioning, customer segmentation, target audience definition, launch sequencing, value proposition development, and early tactical planning for assets beyond AlloHeme, including future molecular testing and/or wraparound solutions as applicable.
- Agency & Vendor Management - Manage third-party agencies, creative partners, market research vendors, and other external partners supporting CTT marketing initiatives.
- Insights, Metrics & Optimization - Track marketing effectiveness using appropriate KPIs, including awareness, engagement, field utilization, lead generation, account activation, campaign performance, adoption metrics, and customer feedback.
- Compliance, Budget & Operational Excellence - Lead marketing materials through the MLR review process, ensuring accuracy, compliance, and timely approvals.
Requirements
- Experience developing brand strategy, launch plans, customer messaging, promotional materials, and multichannel marketing campaigns is required.
Benefits
- Partner with Medical Affairs and Sales to support compliant KOL engagement, advisory boards, congress activities, and educational initiatives.
- Partner with corporate communications on earned/paid media campaigns and with medical on KOL-facing outreach.
- Marketing Experience -at least 10+ years of relevant marketing experience in diagnostics, genomics, biotech, pharma, medical device, or other regulated healthcare/life sciences environments.
- Health Care/Life Sciences - Experience in a regulated healthcare e
Company info
- Use insights from field team, market research, customers, and cross-functional partners to refine messaging, optimize tactics, and inform future planning.
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