Bullish

Bullish

Social Media Manager, Bullish

New York · Director

Sponsorship not specified$115k-$155kDetected 30 days ago
CanvaGraphic DesignSocial Media MarketingLead GenerationVideo ProductionCommunicationOrganizational Skills

About the role

  • The ideal candidate is both a strategist and an operator-capable of shaping the social media vision while also rolling up their sleeves to execute.
  • LinkedIn and X (Twitter) will be the primary focus, but the role will oversee a holistic cross-platform strategy.

Responsibilities

  • Develop and implement a comprehensive social media strategy for Bullish, CoinDesk Data & Indices, and Consensus, aligned with overarching business and marketing goals.
  • Create, manage, and maintain editorial calendars across platforms with a focus on LinkedIn and X (Twitter).
  • Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences.
  • Partner with public-facing executives to create and execute personalized growth strategies for their professional social media presence.
  • Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results.
  • Work closely with the broader Social Media team, contributing your expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles.
  • Collaborate cross-functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful.
  • Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads).
  • 4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact.
  • We are seeking a Social Media Manager to lead the strategy and execution of social media initiatives for Bullish and CoinDesk's non-media businesses, including CoinDesk Data & Indices and Consensus.

Requirements

  • Strong knowledge of LinkedIn and X (Twitter) dynamics, with hands-on experience growing executive presence on these platforms.
  • Excellent writing and editorial skills, with the ability to adapt messaging for institutional, financial, and crypto-native audiences.
  • Proficiency with social publishing and analytics tools (e.g., Sprout, Hootsuite, native analytics).
  • Bachelor's degree in Marketing, Communications, Journalism, or related field.

Nice to have

  • Prior experience in financial services, fintech, or digital assets/crypto.
  • Experience working across multiple geographies and timezones.

Compensation

  • Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits.
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This listing is sourced directly from Bullish's careers page and normalized into a canonical job model.