Proto Innovation

Director, GTM Strategy

New York, New York, United States · Director

Sponsorship not specified$160k-$180kDetected 14 days ago

ForecastingCustomer SuccessCommunication

About the role

We're seeking a marketing and media strategist who can translate growth, product, and experience strategy into market success.
With this new practice, you will be responsible for setting strategic direction, forecasting shifting category dynamics, and helping establish Proto's unique approach to marketing strategy.
At Proto, Directors are trusted advisors to senior leaders, bringing foresight, clarity, and confidence to high-stakes decisions.

Define and drive GTM strategy at both product and portfolio levels, ensuring plans align with client business goals, revenue targets, and long-term objectives
Collaborate with innovation, commercial and experience teams to define the target audience and determine where and how to best engage with them
Define success metrics and provide guidance around tracking KPIs, performance benchmarking, and ROI to optimize GTM performance
Serve as a trusted client partner and strengthen relationships by anticipating risks, clarifying strategic requirements, managing expectations, guiding them through organizational complexities
Navigate the challenges of launching new products and services, and oversee the strategic planning and coordination across executional partners to ensure a successful launch and ongoing market activation
Proto is looking for a Director to help define and build our emerging Go-To-Market practice.
You'll work alongside business leaders to identify growth opportunities and help marketing organizations accelerate adoption, strengthen market positioning, and drive sustainable revenue.

8+ years of client side or consulting experience in marketing strategy, especially related to market entry and/or repositioning;
Understanding of the media and marketing landscapes, with the ability to set benchmarks expectations for spend and return;
Proven track record of designing and executing go-to-market strategies for products, services, or business units;
Experience guiding senior level clients and C-suite leaders;
Thrives working in ambiguity with tight timelines
Willing to travel up to 30% for client meetings.
In New York City, the base salary for this position is $160-180K. Individual compensation varies based on job-related factors including years of relevant skills and experience, level of responsibility, and qualifications. This position reports into our Chief Strategy Officer.

This listing is sourced directly from Proto Innovation's careers page and normalized into a canonical job model.