Peak Made

Sales and Revenue Manager

East Lansing, Michigan, United States

Sponsorship not specifiedDetected 13 days ago

Stakeholder ManagementMarketing AnalyticsCRMSalesPerformance ManagementLeadershipCommunicationMentoringPublic SpeakingMicrosoft Office

About the role

Monitor response times, conversion metrics, and follow-up quality to maximize closing rates.
Conduct regular sales coaching, performance reviews, and strategy meetings.
Establish clear expectations for outreach, tours, applications, renewals, and closing activity.

Sales and Revenue Strategy Develop and execute leasing strategies aligned with occupancy, revenue, and renewal goals.
Monitor leasing performance, identify risks, and implement recovery plans for underperforming areas.
Partner with leadership on pricing, concessions, revenue management, and market positioning, using leasing trend analysis to prioritize high-impact opportunities.
Lead Management and Sales Performance Oversee the lead lifecycle from inquiry through signed lease.
Evaluate lead sources and marketing effectiveness, recommending adjustments as needed.
Team Leadership and Coaching Recruit, train, coach, and develop leasing team members.
Renewals and Resident Retention Lead renewal strategies through targeted messaging, incentives, and resident segmentation.
Monitor renewal performance and collaborate with operations to address retention risks.
This role develops and executes leasing strategies, leads the sales team, analyzes market trends, and partners with property and regional leadership to achieve occupancy, renewal, and revenue goals.
Serving as the property's sales strategist and market expert, this position uses data-driven decision-making to improve lead conversion, optimize pricing and marketing efforts, and coach the leasing team to deliver exceptional results.

3+ years of experience in student housing, multifamily, hospitality, or high-volume sales.
At least 1 year of experience leading, supervising, or coaching a sales or leasing team.
Experience analyzing sales reports, conversion metrics, pricing trends, or market data to inform business decisions.
Experience presenting performance data, business recommendations, or sales strategies to leadership, clients, or stakeholders.
Proficiency using CRM or property management software and Microsoft Office applications, social media platforms, and Canva.
Ability to work turnover season, leasing events, and peak leasing periods as needed.

Experience in student housing or lease-up environments.
Familiarity with platforms such as Entrata, RealPage, Yardi, Knock, Funnel, or EliseAI.
Experience with revenue management, pricing strategy, or asset performance discussions.
Knowledge of digital marketing analytics and online reputation management.
Understanding of student and parent buying behavior in a leasing context.
Degree in Business, Marketing, Communications, Real Estate, or a related field preferred.
Preferred: Experience in student housing or lease-up environments.

Marketing and Competitive Analysis Collaborate with marketing teams to execute annual and seasonal campaigns tied to leasing objectives.

PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US.
Our working environment is fun, collaborative, forward-thinking and purposeful.
PeakMade Real Estate is an Equal Employment Opportunity employer.

This listing is sourced directly from Peak Made's careers page and normalized into a canonical job model.