e.l.f. Beauty

Associate Director, Social & Live Commerce

New York, NY · Director · Full-time

Sponsorship not specified$130k-$160kDetected 40 days ago

Stakeholder ManagementCRMInfluencer MarketingCommunication

About the role

At e.l.f. Beauty, we believe commerce is no longer a destination, it's an experience.
We're looking for an Associate Director, Social & LIVE Commerce to help shape the future of how consumers discover, engage, and shop across social platforms globally.
This role will be responsible for scaling e.l.f.'s rapidly growing social commerce business, with a primary focus on TikTok Shop and LIVE selling across the U.S. and international markets.

Lead e.l.f.'s Global LIVE Commerce Strategy
Own end-to-end LIVE commerce planning, execution, operations, and performance across TikTok Shop and emerging social commerce platforms.
Build and scale recurring weekly LIVE programming and MegaLIVE events that drive audience growth, engagement, and GMV across e.l.f. Cosmetics, e.l.f. SKIN, and future brand categories.
Develop scalable frameworks, ways to win, and operating models that can be replicated globally as social commerce expands internationally.
Drive international TSPs to launch and grow TikTok Shop and LIVE commerce programs in new markets worldwide.
Drive Go-to-Market Excellence
Lead social commerce activation plans for innovation launches, hero products, Super Brand Days, Hot Drops, New Arrivals, seasonal campaigns, and cultural moments.
Develop merchandising, pricing, promotional, traffic, and content strategies that maximize awareness and conversion.
Brief internal and external teams, ensuring alignment across Brand, Creative, IMC, Influencer, Commerce, and agency partners.
Partner with affiliates, agencies, TikTok Shop Partners (TSPs), and influencer teams to deliver engaging, conversion-driving LIVE experiences.

7+ years of experience in social commerce, LIVE commerce, digital commerce, marketplace management, influencer marketing, or related fields.
Deep expertise in TikTok Shop, LIVE selling, creator ecosystems, and social commerce platforms.
Proven track record scaling revenue-driving commerce programs and managing significant GMV targets.
Strong understanding of merchandising, promotions, pricing strategies, and conversion optimization.
Strong analytical skills with the ability to translate performance data into actionable business decisions.
It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day

Develop innovative storytelling formats that blend entertainment, education, and commerce.

https://www.elfbeauty.com/work-with-us
Position Summary
As a key leader within the Global Social Commerce team, you will drive the strategy, execution, and operational excellence behind LIVE commerce programs that blend entertainment, community, creators, and conversion.
You'll partner cross-functionally across Brand, IMC, Creative, Digital Commerce, Influencer, and external agency partners to build scalable programs that turn launches, cultural moments, and creator communities into measurable business growth.
This role is ideal for a builder who thrives in fast-paced environments, understands both content and commerce, and is hungry to help define the next generation of connected commerce.
We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5.

This listing is sourced directly from e.l.f. Beauty's careers page and normalized into a canonical job model.