Nourish

Nourish

Lifecycle Marketing, Senior Lead

New York, NY · Senior · Full-time

Sponsorship not specifiedDetected 4 hours ago
Agentic AIA/B TestingGrowth MarketingLeadershipMentoring

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28Risky
Cap-exempt (no lottery)0
Sponsors this role45
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • Lifecycle Marketing is a new function at Nourish, with the opportunity to shape how millions of patients engage with nutrition care.
  • This is a true 0-to-1 opportunity, not simply optimizing an existing program.
  • You'll report to the Head of Lifecycle Marketing in New York City.

Responsibilities

  • Own the roadmap, strategy, and execution for key lifecycle moments (i.e reactivation, early patient engagement), translating business objectives into programs that directly move retention, LTV, and CAC efficiency.
  • Own data and reporting to design and run hypothesis-driven A/B tests, build experiment roadmaps, maintain dashboards, and turn insights into action.
  • Partner cross-functionally with Product, Data, Engineering, and Creative to ensure lifecycle is fully supported and integrated into the patient experience
  • Design and scale campaigns across email, SMS, push, and product touch points - building segmentation strategy, personalization frameworks, and journey architecture.
  • Turn patients signals into outcomes by synthesizing qual and quant insights, building clear readouts that shape our roadmap and align stakeholders.
  • You're data-fluent and experimentation-rigorous, and can drive analysis from insight to action. Your strategy and decision making is rooted in data.
  • You're a 0-to-1 builder who has launched programs from scratch. You're a self-starter who doesn't wait for direction: you identify the highest-leverage work, define the plan, and drive it through ambiguity.

Requirements

  • You have 5-7 years of experience in lifecycle marketing, growth marketing, S&O, consulting, or a related high-impact function - with experience owning lifecycle programs that drove measurable business outcomes.
  • You are deeply impact-oriented.
  • You prioritize based on business outcomes, not activity, and have a track record of materially moving core metrics.
  • you can juggle multiple priorities, adapt quickly when things shift, and thrive in hyper-growth.

Company info

  • Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up.
  • Our mission is to improve people's health by making it easy to live a healthy lifestyle.
  • Nourish is the country's largest dietitian-led metabolic health clinic. We're an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.
  • In 2026 we raised a $100M Series C, bringing total funding to $215M. The round was led by Menlo Ventures, with participation from Thrive Capital, Index Ventures, J.P. Morgan Growth Equity Partners, Maverick Ventures, Y Combinator, BoxGroup, Atomico, Daybreak, and Operator Partners.
  • Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience.
  • We're building a new system from the ground up.
  • Nourish is the country's largest dietitian-led metabolic health clinic.
  • We're an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states.
  • Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.
  • In 2026 we raised a $100M Series C, bringing total funding to $215M.
  • The round was led by Menlo Ventures, with participation from Thrive Capital, Index Ventures, J.P. Morgan Growth Equity Partners, Maverick Ventures, Y Combinator, BoxGroup, Atomico, Daybreak, and Operator Partners.
  • Learn more about our Series C here: Nourish Blog, Bloomberg, Fierce Healthcare, Digital Native, The Pulse Podcast.
  • This is not a job for everyone.
  • We hold an extremely high bar because we believe talent density is our biggest competitive advantage.
  • We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego.
  • Our work is important, but we are not self-important.
  • We do this because we're solving one of the hardest problems in the world, and the problem matters.
  • If that's you, we disproportionately reward it.
  • Nourish Blog, Bloomberg, Fierce Healthcare, Digital Native, The Pulse Podcast.
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