Crunchyroll

Crunchyroll

Growth Strategy and Analytics Manager

Dallas, Texas, United States · Director

Sponsorship not specifiedDetected 1 day ago
SQLMachine LearningData AnalysisData VisualizationLLMsStatisticsA/B TestingContent CalendarsGrowth MarketingPerformance MarketingFinancial ModelingForecastingBudgetingLeadershipCommunicationCollaborationPublic Speaking

About the role

  • As a Growth Strategy and Analytics Manager, you will be part of the Growth Marketing team, sitting at the intersection of growth and marketing while collaborating with Finance and CDI (Analytics) teams.
  • You will combine data inference with creative execution to provide business recommendations for market and regional dynamics, marketing channels, and attribution, and content-driven consumer platforms.
  • Strategic Investment Planning and Budget Leadership:

Responsibilities

  • Drive the orchestration of marketing investments, business planning, and executive reporting across brand, performance, and lifecycle teams.
  • Develop dynamic budget allocation models based on real-time performance insights, ROI analysis, and growth objectives.
  • Support and help act as the strategic conduit across Growth, Finance, and CDI to ensure budget transparency, performance alignment, and investment accountability.
  • Drive budget forecasting and tracking, scenario planning, and performance reporting in partnership with CDI and Finance.
  • Work with channel leaders to compile cross-channel marketing data into executive-ready insights and develop strategic recommendations.
  • Collaborate with CDI (Analytics) and Finance teams to ensure alignment and reporting accuracy.
  • Design and execute incrementality tests to evaluate the effectiveness of marketing campaigns along with channel managers.
  • Translate test outcomes into actionable spend shifts and campaign design improvements, driving measurable lift and increased marketing ROI.
  • Develop and leverage insights from attribution, incrementality tests, and media mix models.
  • Analyze and develop views and strategies on budget deployment based on the content calendar and seasonality.

Requirements

  • 8+ years of experience with data analysis, advanced analytics, statistics, experimentation, and optimization.
  • Experience with SQL and Python.
  • Experience with data visualization tools (i.e. Tableau).
  • Experience designing incrementality tests and inference models.
  • Experience translating data for optimized budget performance, investment, and allocation decisions for growth acceleration.
  • Experience working with Growth, Marketing, Finance, and Analytics teams.
  • Experience using AI and integrating LLMs into marketing decision-making.
  • Experience working in a globally matrixed organization.
  • BS in Analytics, Quantitative, or equivalent degree.

Skills

  • Identify and execute innovation pilots with the potential to scale across Sony's ecosystem.

Compensation

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Benefits

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • Employer paid commuter benefit
  • Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Company info

  • About Crunchyroll
  • Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
  • We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
  • Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
  • Join our team, and help us shape the future of anime!
  • 401(k) plan, with employer match
  • Pet insurance and some of our offices are pet friendly!

Equal opportunity

  • Our commitment to diversity and inclusion
  • We are an equal opportunity employer and value diversity at Crunchyroll.
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This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.