Penske Media Corp.

Robb Report: Senior Social Media Editor

New York - New York City Office · Senior

Sponsorship not specifiedDetected 44 days ago

Project ManagementSEOContent CalendarsSocial Media MarketingGoogle AnalyticsVideo ProductionCommunicationCollaboration

About the role

Robb Report is the leading voice in global luxury.
Robb Report's editorial staff comprises 20+ talented writers, editors, and designers, including print and digital staff.
Together, the team produces 10-12 magazines each year and hundreds of digital stories every month.

Collaborate with the senior social media manager to strategize, execute, and support Robb Report's social media presence across platforms, especially but not limited to Instagram and TikTok.
Use data and analytics to develop and maintain a content calendar and posting schedule aligned with brand goals and seasonal trends.
Deliver pithy, authoritative, and shareable posts that engage our audience, and consistently gain followers.
Create original content series, hashtags, and innovative campaigns that resonate with new audiences, broadening our market reach.
Analyze, interpret, and report on key performance indicators (KPIs) such as engagement rates, impressions, video watch times, and click-through rates to refine and optimize strategies.
Work closely with editors to align social content with editorial goals, monitor social trends, and make real-time recommendations to engage users and drive traffic.
Collaborate with the video department to produce and execute high-quality social video content on a consistent basis.
Maintain cultural sensitivity and awareness, ensuring content resonates with a global luxury audience.
In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week.

Bachelor's degree in Journalism, Communications, or a related field.
Minimum 3 years of social media experience, ideally with media, lifestyle publications, or editorial-focused roles.
Strong understanding of social media strategies for traffic growth and engagement, including experience with SEO principles as they apply to social content.
Proficiency with social media management and analytics tools (e.g., Later, True Anthem, Google Analytics, Sprinklr, CrowdTangle).
Proven track record of increasing brand audience and engagement through data-driven content strategies.
About Robb Report: For nearly 40 years, Robb Report magazine has served as the definitive authority on connoisseurship for ultra-affluent consumers.

PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
As part of PMC's dedication to consistently meet employee's needs, we have launched a new Flexible Vacation Policy.
PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage.
Manage live social media coverage at events to maximize engagement and enhance Robb Report's presence in the luxury space.

This listing is sourced directly from Penske Media Corp.'s careers page and normalized into a canonical job model.