Global Citizen

Director of Marketing

New York City · Director

Sponsorship not specified$160k-$210kDetected 48 days ago

A/B TestingHubSpotSalesCadenceResearchCommunication

About the role

The team is small, moves fast, and operates at the intersection of media, technology, and public safety.
One non-negotiable: you are deeply and practically fluent in AI and have rebuilt workflows around it.
You are always thinking about how to run a leaner, faster, smarter operation as the standard the team already operates at.

Lead go-to-market strategy for new feature launches, product moments, and city expansions, coordinating across paid, organic, and press to bring Citizen to new audiences
Support and grow strategic partnerships, identify new co-marketing and distribution opportunities, and serve as the marketing lead on deals that require cross-functional coordination
Own ad hoc projects and initiatives as the business evolves, from rebrands to research sprints to new channel experimentation, with the range and judgment to prioritize without being told what matters
Enterprise Marketing Support
Partner closely with the enterprise sales team to build the foundation of a B2B marketing engine, from positioning and messaging to the assets that move deals forward
Develop and execute GTM strategies for enterprise verticals, creating pipeline and market presence that makes Citizen a known name before a sales rep ever makes a call
Build the collateral, campaigns, and content that shorten sales cycles, increase win rates, and establish Citizen Enterprise as the category leader in real-time safety intelligence
Full ownership of paid install campaigns across Meta, TikTok, and Apple Search Ads with agency support
Manage budget allocation across broad top-of-funnel campaigns and targeted new market launches
Own creative testing frameworks, optimization cadence, and cross-channel attribution

A proven leader with 8+ years in marketing and a track record of owning channels end-to-end, managing people, and knowing when to delegate and when to get in the weeds
You know what success looks like before a campaign launches, you track it while it runs, and you can tell the story of what happened and why when it's over
Analytical and numbers-driven. You know what success looks like before a campaign launches, you track it while it runs, and you can tell the story of what happened and why when it's over
Strong visual instincts, fluent in design and video, and knows how to give creative direction that actually lands
Thrives in fast-paced environments, makes confident decisions without a complete picture, and does not need things to slow down to do good work
Strong writer across formats, from a punchy social caption to a sales one-pager to an executive brief
Genuinely fluent in AI for marketing. Has rebuilt workflows around it, knows what the tools can and can't do, and is always paying attention to what's next
A news junkie who follows what's happening in real time, understands how cycles move, and knows how to connect Citizen's story to the moment. Experience across consumer and enterprise is a plus
At least one fully employer-sponsored medical plan option
Dental and vision coverage, with a small employee contribution
Unlimited PTO
Up to 14 weeks paid parental leave (for all parents)

A news junkie who follows what's happening in real time, understands how cycles move, and knows how to connect Citizen's story to the moment.
Experience across consumer and enterprise is a plus

MAU growth, broken into its two components - new user acquisition and lapsed-user resurrection - both owned and reported by this role
Creator program contribution to Week-1 retention and share of total watch time
Enterprise pipeline generated through marketing-sourced campaigns, content, and collateral

This listing is sourced directly from Global Citizen's careers page and normalized into a canonical job model.