Wwecorp

Wwecorp

Email Marketing Manager

Las Vegas, NV - UFC Headquarters

Sponsorship not specifiedDetected 11 hours ago
A/B TestingComplianceEmail MarketingCRMLeadershipCommunicationCollaboration

About the role

  • Analyze campaign performance and translate data into actionable insights, continuously refining strategy through A/B testing, experimentation, and performance optimization.
  • Oversee the global email marketing calendar, ensuring strategic alignment with company-wide initiatives, key events, and revenue priorities.
  • Establish and enhance scalable processes and workflows to improve operational efficiency, campaign execution, and reporting accuracy.

Responsibilities

  • Design, manage, and optimize a comprehensive global email marketing strategy, including newsletters, lifecycle campaigns, and revenue-driving initiatives.
  • Own and direct the execution of all email marketing campaigns, exercising judgment in campaign structure, messaging, segmentation, scheduling, and deployment.
  • Develop and implement advanced audience segmentation and targeting strategies to improve engagement, conversion, and retention across diverse fan cohorts.
  • Lead cross-functional collaboration with teams including Consumer Products, Partnerships, UFC FIGHT PASS, Creative, and Corporate Communications to design and execute integrated campaigns.

Requirements

  • Bachelor's degree in marketing, Business, or a related field, or equivalent professional experience.
  • Minimum of 5+ years of experience in email marketing, digital marketing, or CRM strategy.
  • Proven experience managing multiple complex projects simultaneously, with strong prioritization and decision-making skills.
  • Experience collaborating cross-functionally and influencing stakeholders across multiple business units.
  • Strong understanding of email marketing platforms and CRM systems, with the ability to adapt to and optimize new technologies.
  • Excellent written and verbal communication skills, with the ability to guide messaging strategy and campaign direction.
  • Demonstrated ability to handle sensitive customer and business data with discretion and professionalism.

Compensation

  • The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries.

Company info

  • UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 80 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic including UFC, the world's premier mixed martial arts organization
  • WWE, the global leader in sports entertainment
  • and PBR, the world's premier bull riding organization. Together, these reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency
  • and On Location, a global leader in premium experiential hospitality. The Role and What You'll Do:
  • UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers.
  • The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries.
  • UFC's athlete roster features the world's best MMA athletes representing more than 80 countries.
  • The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports.
  • UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada.
  • For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.
  • TKO owns iconic including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization.
  • Together, these reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.
  • TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
  • The Role and What You'll Do:

Equal opportunity

  • TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment.
  • TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.
  • TKO makes employment decisions based on merit and qualifications, without considering an employee's or applicant's race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities.
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