Burson
Senior Copywriter
Toronto, Ontario, Canada · Senior
Sponsorship not specifiedDetected 6 days ago
Adobe Creative SuiteCommunicationCollaborationProblem SolvingPublic SpeakingWritingAdaptability
About the role
- You'll be joining a creative team that's curious, collaborative, and constantly pushing each other to do work that earns attention.
- We've intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other.
- We're looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.
Responsibilities
- Lead the development of copy and creative concepts for earned-first campaigns, integrated social/digital campaigns, activations, and content.
- Collaborate closely with Art Directors, Strategists, and Account teams to develop holistic campaign approaches and creative solutions.
- The Creative team works across the full Burson Canada client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise.
- Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.
- Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners.
- Your unique point of view-your talent-is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
- Actively identify and pursue creative opportunities "beyond the brief" to deliver unexpected and impactful ideas for existing and prospective clients.
Requirements
- You have an appetite for finding creative solutions to otherwise daunting projects and are eager to roll up your sleeves and guide multi-disciplinary teams (alongside a senior art director).
Nice to have
- 4-7+ years of progressive experience in a fast-paced, integrated agency environment, with a strong portfolio showcasing earned-first thinking.
- Ontario based candidates preferred.
Skills
- Exceptional conceptual and writing skills, with a proven ability to tell compelling stories for pharmaceutical audiences.
- Strong problem-solving abilities and strategic thinking.
- Confident and engaging presentation skills.
- Proficiency in Adobe Creative Suite (conceptual understanding for copy), Office 365, A.I. Tools, and Mac environments.
- Background:
- Bachelor's degree in Advertising, Marketing, Communications, English, Journalism, or a related field preferred.
- You belong at Burson:
- Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders.
- That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities.
Benefits
- Develop and deliver compelling creative presentations to clients, effectively articulating creative rationale and vision.
Company info
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
- For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
- More about the role:
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation.
- With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
- When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- For more information, visit WPP.com
- Burson Creative:
Visa & Work Authorization
- Legally Authorized to Work in Canada.
This listing is sourced directly from Burson's careers page and normalized into a canonical job model.