malbon
Director, Growth Marketing
Santa Monica, CA · Director · Full-time
Sponsorship not specified$170k-$190kDetected 20 days ago
A/B TestingSEMBrand StrategyGrowth MarketingPerformance MarketingForecastingBudgetingCadenceLeadershipCommunication
About the role
- Malbon is looking for a Director, Growth Marketing to join our team!
- The ideal candidate is equal parts strategic leader and hands-on operator, with experience scaling omni channel consumer brands through data-driven marketing.
Responsibilities
- Lead integrated growth marketing strategy across Paid Social, Paid Search/Shopping, CTV/OTT, Affiliate/Partnerships, brand media, and test channels
- Own the channel plan and media investment strategy for evergreen acquisition, product launches, promotional moments, seasonal campaigns, brand campaigns, and audience expansion
- Drive platform-level rigor across campaign structure, bidding, targeting, audiences, product feeds, budget pacing, tracking, launch readiness, QA, and optimization cadence
- Partner with Finance and Analytics on forecasts, scenario models, incrementality guardrails, and investment recommendations that balance scale, profitability, and long-term customer quality
- Lead paid media creative strategy and briefing across paid social, paid search/shopping, CTV/OTT, affiliate, and brand media campaigns
- Translate business priorities, audience insights, product/category focus, and channel learnings into briefs that internal teams and agency partners can execute against
- Partner with Brand and Creative to ensure acquisition and brand media remain on-brand while producing measurable consumer and performance learnings
- Own growth marketing reporting and performance across customer acquisition and revenue goals
- Analyze campaign and channel performance to identify opportunities and optimize results
- Deliver actionable insights and recommendations that inform marketing strategy and investment decisions
Requirements
- 8+ years of experience in growth marketing, performance marketing, customer acquisition, digital, or ecommerce
Nice to have
- Bachelor's degree in Marketing, Business, Analytics, or a related field preferred
Compensation
- This is a full-time position with an expected salary range of $170K-$190K.
- Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications.
- Proven experience managing and scaling multi-million dollar annual paid media budgets while balancing growth, efficiency, customer quality, and profitability
Benefits
- Generous PTO policy + observed holiday calendar
- Monthly mobile/internet stipend
- Competitive plans for Medical, Dental, Vision
- Build a creative learning agenda across hooks, claims, value propositions, creator/UGC concepts, formats, offers, messaging angles, and customer objections
- decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications.
Company info
- At Malbon, we celebrate individuality.
This listing is sourced directly from malbon's careers page and normalized into a canonical job model.