EarnIn

Senior Marketing Strategist, Product

Mountain View, US · Senior · Full-time

Sponsorship not specified$164k-$201kDetected 84 days ago

Data AnalysisResearchLeadershipCommunicationProblem Solving

About the role

We are looking for an experienced Marketing Strategist with Product Marketing Expertise who will play a critical role in shaping product success by driving strategic marketing initiatives that enhance customer engagement and adoption.
They will define product positioning, messaging, and GTM strategies, ensuring alignment across Product and Creative teams.
This position requires a strategic thinker who can integrate creativity with data, demonstrate problem-solving skills, and approach measurement in innovative ways.

Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning. Influence product roadmaps by synthesizing market, customer, and competitive insights, build audience segmentations and opportunity sizing.
Develop and refine marketing messaging that resonates with target audiences and is seamlessly integrated across all customer touchpoints.
Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring a seamless pull-through of marketing messages across every stage.
Use qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging.
Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement.
Create and lead strategic marketing campaigns, ensuring alignment with the company's overall goals and customer insights.
Act as a voice of the customer, synthesizing market research and customer feedback to drive product-market fit.
Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research.
Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging.
As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck.

7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches.
Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption.
Strategic mindset with the ability to think long-term while executing with precision.
If you have any concerns about the use of AI in our hiring process, please connect with your recruiter.

The US base salary range for this full-time position is $164,000 to $200,500, plus equity and benefits.

The US base salary range for this full-time position is $164,000 to $200,500, plus equity and benefits.
Act as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy.

The ideal candidate thrives in a highly collaborative environment and is passionate about delivering simple yet innovative financial solutions that customers love.
Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.
At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community.

ildbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care st

This listing is sourced directly from EarnIn's careers page and normalized into a canonical job model.