Starz

Executive Director, Brand Marketing

Los Angeles, CA (Santa Monica) · Director

Sponsorship not specified$175k-$195kDetected 28 days ago

Data AnalysisDesign SystemsProject ManagementBrand StrategyForecastingLeadershipCommunicationCollaboration

About the role

Job Description The STARZ Brand Marketing team defines how the brand shows up in culture - shaping the voice, narrative, and creative expression that connects our content to audiences in meaningful, memorable ways.
The Executive Director, Brand Marketing is responsible for conceptualizing and driving the execution of high-impact brand initiatives and campaigns.
This role ensures that STARZ's brand voice, positioning, and creative expression are distinct, cohesive, and consistently elevated across all touchpoints.

Lead development of brand strategy and consumer-facing initiatives across the STARZ ecosystem.
Conceptualize and lead breakthrough brand campaigns that clearly articulate positioning and resonate deeply with target audiences.
Translate brand strategy into actionable frameworks, briefs, and creative direction that guide cross-functional teams and external partners.
Partner seamlessly with Creative, Series & Digital Marketing, Media, Distribution, Publicity, Programming, and Product to ensure cohesive and amplified brand expression across series, film, and multi-title campaigns.
Lead the strategy and execution of brand activations and experiential initiatives (e.g., cultural moments, festivals, industry events) that drive visibility and cultural relevance.
Oversee internal brand initiatives and communications that drive brand understanding, adoption, and alignment across the organization.
Own and manage brand marketing budgets, ensuring efficient investment and measurable impact.
Lead and mentor the brand team - fostering a culture of creativity, collaboration, accountability, and excellence.
This is a highly cross-functional role that sits at the intersection of strategy and execution - partnering across the organization to bring brand initiatives to market in ways that drive both cultural impact and business results.

10+ years of experience in brand marketing, strategy, or campaign development within entertainment, media, or a related industry.
Experience managing budgets, forecasting, and measuring campaign performance.
Demonstrated experience developing brand strategy and leading integrated, multi-platform campaigns from ideation through execution.
Deep understanding of brand positioning, messaging frameworks, design systems, and how to build cohesive campaigns across channels.
Proven ability to collaborate cross-functionally and drive alignment in fast-moving, matrixed environments.
Experience concepting and leading brand activations, cultural marketing initiatives, or experiential campaigns that drive meaningful engagement.
Strong leadership skills with a track record of developing and inspiring high-performing teams.
Exceptional communication and presentation skills, with the ability to influence senior stakeholders and drive decision-making.

Full Coverage - Medical, Vision, and Dental
Annual discretionary bonus and merit increase
Work/Life Balance - generous sick days, vacation days, holidays, and wellness days
Tuition Reimbursement (up to graduate degree)

We lead brand strategy and consumer-facing initiatives that drive awareness, engagement, and cultural relevance across every STARZ platform.

This listing is sourced directly from Starz's careers page and normalized into a canonical job model.