The Trade Desk

Director, Digital Marketing

New York · Director · Full-time

Sponsorship not specified$137k-$252kDetected 1 day ago

AccessibilitySEMMarketoCRMPerformance MarketingSalesBusiness DevelopmentForecastingBudgetingPerformance ManagementCadenceLeadershipCommunication

About the role

Our technology helps advertisers reach the right audiences across the open internet - from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love.
When you work here, your impact is worldwide.

Own the North America (NAMER) digital media strategy, developing best-in-class integrated media and campaign plans that drive awareness, engagement, pipeline growth, and revenue contribution.
Drive ongoing optimization, testing, and innovation across channels, audiences, creative, identity solutions, and measurement methodologies to improve effectiveness and efficiency of media budget.
Lead, mentor, and develop a high-performing team of digital marketers, strengthening strategic and technical capabilities, and expanding the team's overall impact.
Serve as the primary relationship owner for key media, technology, data, and measurement partners, continuously evaluating new vendors, partnerships, and emerging capabilities that strengthen marketing performance.
Partner with Business Development teams to share audience insights, engagement trends, campaign learnings, and industry best practices that support customer conversations and commercial growth.
Partner with EMEA and APAC digital marketing counterparts to scale best practices, innovation, and performance across regions.
By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide.
The scale of our platform brings unique technical challenges - from processing massive datasets in real time to building systems that operate reliably on a global scale.

12+ years of experience in digital marketing, media strategy, performance marketing, and demand generation, with significant experience in B2B technology, SaaS, or advertising technology environments.
Proven experience leading integrated media strategies across programmatic, paid social, paid search, direct digital, and emerging channels.
Strong understanding of modern programmatic advertising ecosystems, including DSPs, audience platforms, identity solutions, measurement methodologies, and attribution frameworks.
Exceptional analytical skills with the ability to translate complex performance data into strategic recommendations and executive-level insights.
Ability to balance strategic planning with operational execution in a fast-paced environment.
Familiarity with marketing automation and CRM platforms including Marketo and Salesforce.
Experience leveraging BI and analytics tools such as Tableau.

Oversee annual budgeting, forecasting, and investment allocation across all paid digital channels, ensuring alignment with leadership budget guidance and marketing goals.
The base salary range for this role is
$137,300 - $251,800 USD

Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range.

We are seeking a strategic, data-driven, and innovative Director of Digital Marketing to lead our North America media strategy and digital marketing efforts.
This role will own the vision, planning, execution, measurement, and optimization of integrated digital marketing programs that drive brand awareness, audience engagement, demand generation, and commercial impact.
As a team leader, you will oversee all paid digital channels, guide audience segmentation and account-based marketing strategies, manage budgets and vendor relationships, and partner cross-functionally with Marketing, Business Development, Client Services, and Analytics teams.
You will also serve in a global capacity, helping shape best practices and scalable strategies across regions (APAC and EMEA).
This is an ideal opportunity for a marketing leader who combines strategic thinking with operational excellence, understands the evolving B2B digital landscape, and is passionate about driving measurable business outcomes through best-in-class approaches to digital marketing campaigns.
The Trade Desk is a global technology company and the world's leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices.
The world's brands and agencies rely on us to reach their customers and grow their businesses responsibly.
We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another.

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions.

This listing is sourced directly from The Trade Desk's careers page and normalized into a canonical job model.