Bankrate

Bankrate

Head of Organic Growth

United States · Full-time

Sponsorship not specified$230k-$350kDetected 1 day ago
LLMsSEOContent MarketingLeadership

About the role

  • This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices.
  • Bankrate's growth engine is the rate marketplace and the loyalty loop that compounds it.
  • Rankings, share of voice, and AI citation rate are leading indicators reported against revenue - not goals in themselves. - Team & AI-native operations.

Responsibilities

  • Own the organic system as the highest-quality, lowest-cost, most durable source of qualified demand into the rate marketplace - and defend the discovery surface as AI disintermediates search.
  • AI search - AEO/GEO (lead discipline).
  • Define and drive Bankrate's strategy for visibility in AI-generated answers and LLM citations.
  • This is a creation mandate: build the frameworks and playbooks, stay ahead of AI Overviews, ChatGPT, Claude, and Gemini, and structure Bankrate's content and entity presence to be cited as authoritative wherever consumers ask financial questions.
  • Partner with Brand - which owns PR, earned, and organic social - on the citation loop, since off-site authority and social signals are direct inputs to whether Bankrate gets cited.
  • Maintain traditional search strength and the revenue it still drives while unifying it with AEO/GEO.
  • Own content strategy and production so content is built to be cited and to convert - authoritative, substantiated, and defensible in a regulated category.
  • Revenue & measurement. Own revenue and contribution from organic, measured on the same LTV/CAC and incrementality basis as paid. Rankings, share of voice, and AI citation rate are leading indicators reported against revenue - not goals in themselves.
  • Build and develop a high-performing team across AEO/GEO, SEO, and content.
  • AI-native operator - you build AI and agentic workflows into how your teams work, and move fast in a landscape changing under you.

Requirements

  • Proven organic leadership.
  • 4+ years leading teams
  • Must be able to work Eastern Standard Time hours.

Compensation

  • Total Cash Compensation Range: $230,000 - $350,000 per year + equity
  • Actual compensation varies based on location, experience, and qualifications.

Benefits

  • That's why we offer a generous and flexible PTO policy.
  • Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
  • Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.

Company info

  • Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition - helping to make the American dream more affordable for everyone.
  • Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
  • We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
  • If you are based in California, we encourage you to read this important information for California residents linked here.
  • Bankrate is where Americans go to get the best price on life's most important financial decisions.
  • By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more.
  • As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard.
  • This commitment to precision is reflected across all its products.
  • In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country.
  • For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume.
  • Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition - helping to make the American dream more affordable for everyone.
  • Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.
  • Employment at Red Ventures is based solely on a person's merit and qualifications.
  • We are committed to providing equal employment opportunities to qualified individuals with disabilities.
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This listing is sourced directly from Bankrate's careers page and normalized into a canonical job model.