Winona
Lifecycle Marketing Strategist
Canada (Remote) · Mid · Full-time
Sponsorship not specifiedDetected 54 days ago
A/B TestingProject ManagementCRMIntercomEHR/EMRPatient CareResearchCommunicationOrganizational Skills
About the role
- Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
Responsibilities
- Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
- Design and optimize end-to-end customer journeys and key touchpoints
- Build segmentation frameworks and personalization strategies using behavioral and predictive insights
- Design lifecycle automation architecture to support scalability and efficiency
- Partner with Product, Data, and Growth teams to align lifecycle efforts with business goals
- Own LCM competitor and industry research
- Manage end-to-end ownership of the customer lifecycle strategy and overall journey design
- This role will focus on building scalable customer journeys that drive engagement, retention, customer satisfaction, and long-term business growth.
Requirements
- 5+ years of experience in CRM, retention marketing, or customer engagement strategy, including 2-4 years specifically in a lifecycle marketing role
- Strong experience with segmentation, personalization, customer journey automation, A/B testing, and performance optimization
- Strong analytical skills with the ability to interpret customer data, identify trends, and translate insights into actionable recommendations
- Experience working with CRM and lifecycle marketing platforms such as Iterable, Intercom, MixPanel or similar tools
- Strong proactive communication skills with demonstrated ability to keep cross-functional stakeholders informed through timely, clear async updates
- Proven experience building and managing end-to-end customer journeys across onboarding, engagement, retention, and winback
- Hands-on experience managing multi-channel campaigns across email, SMS, push notifications, chatbots, and direct mail
- Strong project management and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment
- Must have a personal computer and reliable high-speed internet for daily remote operations
Company info
- Remote-first, work wherever you choose
- Unlimited paid time off
- Paid non-working holidays per country of residence
- Pro-rated 13th-month bonus in select regions
- Referral bonuses
- Financial support for online courses
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- We are a diverse, global team! 🌍
- We are looking for a strategic and data-driven Lifecycle Marketing Strategist to own and evolve our end-to-end lifecycle marketing strategy.
Equal opportunity
- Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.
- Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination.
- Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.
This listing is sourced directly from Winona's careers page and normalized into a canonical job model.