Amaehealth

Growth Marketing Lead

New York, NY or San Francisco, CA · Full-time

Sponsorship not specified$140k-$160kDetected 20 days ago

RESTProduct ManagementSEOSEMGrowth MarketingLeadershipCollaboration

About the role

You're the right person for this if you're an AI-native operator who uses tools to multiply your output, have a genuine point of view on brand, and thrive in environments where the playbook doesn't exist yet.
This is a full-time onsite role based in either our San Francisco office in Cow Hollow or our NYC Union Square office.

Responsibilities

Build and execute a content engine that positions Amae as the authority on serious mental illness care - blog, LinkedIn, newsletters, and more
Collaborate with co-founders and our PR firm to evolve Amae's brand identity, messaging architecture, and tone of voice as we scale
Develop campaigns and materials that speak to patients and families with clarity, empathy, and honesty
We're hiring our first dedicated marketing hire - someone who can build and own the full marketing stack for Amae.
You'll work directly with our co-founders to shape Amae's brand voice and positioning, and own end-to-end execution across every channel.
Content and thought leadership: Build and execute a content engine that positions Amae as the authority on serious mental illness care - blog, LinkedIn, newsletters, and more
Brand voice and positioning: Collaborate with co-founders and our PR firm to evolve Amae's brand identity, messaging architecture, and tone of voice as we scale
Patient and family marketing: Develop campaigns and materials that speak to patients and families with clarity, empathy, and honesty
Own content and SEO/GEO, with execution supported by a vendor
The clinical protocols, the measurement science, the precision medicine, the technology to deliver coordinated longitudinal outpatient care for this population.

Nice to have

Experience ghostwriting or producing founder-voice content
Precision medicine for severe mental illness, using multimodal clinical, behavioral, and social data to personalize treatment.
A clinical operating system that integrates longitudinal data, real-time patient signals, and purpose-built tools into a single decision layer.
New science and measurement frameworks to define what real outcomes look like in SMI-stability, functional improvement, and hospitalizations avoided.
We center care in all we do.
Empathy is not a brand value.
We challenge convention.
The existing system is the problem.

Skills

Marketing infrastructure: Stand up the tools, workflows, and measurement systems that will underpin Amae's marketing function long-term

Compensation

We center care in all we do. Empathy is not a brand value. It's how we make clinical decisions, build products, and treat each other.
We challenge convention. The existing system is the problem. We question it, we test alternatives, and we move with urgency when something works.
We take the work seriously, not ourselves. High standards and humanity are not in tension. We hold a hard bar for quality while leaving room for humor and levity.
Your job isn't done until the job is done. We close gaps, we follow through, and we don't hide behind titles or org charts.
We win together and fail together. We own outcomes as a team. We learn fast. We don't do blame.
We hustle with humility. Speed matters. So does integrity. We assume best intent and stay grounded in the mission.

Benefits

These are the conditions the rest of healthcare has systematically failed to build for.
What makes this problem different from most of healthcare is that the tools to solve it do not exist.
Amae Health is a Series B, venture-backed Public Benefit Corporation delivering specialty outpatient care for people with severe mental illness through high-acuity, in-person clinics nationwide.

Company info

Our integrated model brings psychiatry, therapy, primary care, dietitians, and community support together under one roof. Leading health systems-including New York-Presbyterian, Cedars-Sinai, Mass General Brigham, Novant Health, and CommonSpirit-collaborate with us to expand this level of care.
Alongside care delivery, we are building the science and technology the field has long lacked-proprietary clinical protocols, novel measurement, and an AI-driven data platform designed for severe mental illness.
The impact: fewer hospitalizations, greater stability, and more people living meaningful lives in their communities.
Our integrated model brings psychiatry, therapy, primary care, dietitians, and community support together under one roof.
Leading health systems-including New York-Presbyterian, Cedars-Sinai, Mass General Brigham, Novant Health, and CommonSpirit-collaborate with us to expand this level of care.
We are clinicians, operators, technologists, and scientists who chose Amae because the problem is hard and the stakes are real.
We are not interested in incremental improvements to a broken system
Our teams work cross-functionally because the work demands it.
The psychiatrist informs the product roadmap.
Engineers understand the clinical complexity their technology must solve.
Researchers sit alongside the operators running the clinics their work measures.
Every function-finance, product, people, growth, technology-exists to serve one goal: better outcomes for the people we care for.
Demonstrated experience shaping and evolving brand voice - including leading or contributing to rebrands, developing tone-of-voice guidelines, and adapting positioning as a company grows and changes

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This listing is sourced directly from Amaehealth's careers page and normalized into a canonical job model.