Unisys
Senior Manager Digital Experience
USA Remote · Senior
Sponsorship not specifiedDetected 2 days ago
ExpressA/B TestingAccessibilityProject ManagementStakeholder ManagementSEOContent MarketingGoogle AnalyticsCommunicationMicrosoft Office
About the role
- We're committed to supporting work-life balance and investing in your future success.
- This allows us to get to know you better and provide a more engaging and convenient interview experience.
- We appreciate your understanding and look forward to connecting with you virtually! #LI-MT1 This role may require access to export-controlled commodities and technology.
Responsibilities
- Lead the strategy, development, and optimization of website funnels and customer journeys designed to guide users toward key business goals, including deeper solution engagement, gated content downloads, form submissions, and video views.
- Develop and execute A/B testing and personalization strategies using Optimizely Experimentation to improve page performance, content relevance, and user engagement.
- Build repeatable prompt-based workflows that help the web team move faster while maintaining human review, brand governance, quality assurance, and compliance standards.
- Own the digital storytelling strategy for Unisys.com, ensuring content, design, navigation, personalization, and search experiences work together to create cohesive narratives that guide buyers from initial discovery through deeper engagement and conversion.
- Partner with Content Marketing and Solution Marketing teams to establish content journey frameworks that map assets, pages, videos, client stories, and gated resources to key stages of the buyer journey.
- Oversee the web publishing team of two, providing day-to-day guidance, prioritization, quality assurance, and support for website updates, landing pages, campaign pages, and ongoing publishing needs.
- Establish and manage systems to monitor site content freshness, identify stale or outdated content, and ensure priority pages remain accurate, relevant, and aligned to business needs.
- Collaborate with the Search team to ensure the website is built and maintained with both traditional SEO and AGEO best practices in mind.
- Partner with analytics stakeholders to define KPIs, build reporting frameworks, and share insights on web journey performance, conversion paths, experiment results, and optimization opportunities.
- Support the development and optimization of campaign landing pages, solution pages, gated content experiences, video pages, and other digital touchpoints.
Requirements
- Bachelor's degree in Marketing, Digital Strategy, Communications, Business, Information Systems, or a related field.
- 7+ years of experience in web strategy, digital marketing, website optimization, UX, conversion rate optimization, digital analytics, or a related discipline.
- 3+ years of experience managing people, agencies, publishing teams, or cross-functional digital workstreams.
- Required hands-on experience with Optimizely CMS and a strong understanding of web publishing workflows, content governance, and page management.
- Required hands-on experience with Optimizely Experimentation or similar A/B testing and personalization platforms.
- Required experience with GA4, including the ability to analyze engagement, traffic behavior, conversion paths, events, and performance trends.
- Required experience with Siteimprove or similar platforms used to monitor site quality, accessibility, SEO, errors, and core web vitals.
- Required experience with Contentsquare or similar user behavior analytics tools used to evaluate heatmaps, session behavior, journey analysis, friction points, and digital experience performance.
- Strong understanding of customer journey development, funnel optimization, conversion rate optimization, and web experience strategy.
- Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Benefits
- Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more!
Company info
- At Unisys, we incorporate video interviews as a key part of our hiring process.
Equal opportunity
- 888-560-1782 (Prompt 4).
- US job seekers can find more information about Unisys' EEO commitment here.
Visa & Work Authorization
- export control regulations, applicant should be eligible for any required authorizations from the U
This listing is sourced directly from Unisys's careers page and normalized into a canonical job model.