Visiersolutionsinc
Product Marketing Director
Canada Remote · Director
Sponsorship not specified$153k-$193kDetected 2 days ago
Agentic AISalesRecruitingCustomer SuccessCommunication
About the role
- Visier is the global leader in Workforce Intelligence that powers every people decision.
- We bring Workforce AI to life for HR departments through our award-winning, agentic AI technology by surfacing the insights leaders need to plan, decide, and act with confidence in the moments that matter most.
- This is a pivotal role in accelerating revenue growth in some of Visier's most strategic product areas.
Responsibilities
- Own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention
- Develop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edge
- Lead product and feature launches with measurable impact on awareness, pipeline, and adoption
- Partner with marketing to fuel high-performing campaigns, aligning messaging and targeting across channels
- Measure impact and continuously optimize, using sales feedback, customer feedback, win/loss analysis, and usage trends to refine GTM strategy
- Collaborate cross-functionally with Product, Sales, and Customer Success, ensuring strategy alignment and unified execution
- As the market leader in people analytics, workforce planning, organizational design, and manager effectiveness solutions, we fuel smarter decision-making for organizations across the globe.
- You'll lead positioning, messaging, and go-to-market strategy for high-growth offerings-helping to drive pipeline, improve win rates, and fuel customer expansion.
- Confidence navigating ambiguity-you lead through uncertainty and chart a clear path forward
Requirements
- A track record of success in owning strategic product marketing initiatives that directly contributed to growth, customer adoption, or market expansion
- The ability to translate complex technical capabilities into clear, compelling business value for senior buyers
- 5-7+ years of experience in B2B SaaS product marketing
Compensation
- The base pay range for this position in Canada is $153k - $193k / year + bonus
Benefits
- Bonus points for domain knowledge/experience in HR tech, analytics, workforce planning, or adjacent fields
Company info
- Our mission is to help businesses lead with insight at scale as they continuously transform.
- Founded in 2010 by the pioneers of business intelligence, we have over 85,000 customers in 75 countries-including enterprises like BASF, Panasonic, Domino's Pizza, Experian, Amgen, eBay, and Ford Motor Company.
- We're looking for a Product Marketing Director to join our 'Direct' business team.
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