TalkingParents
Lead Web Designer
Fort Walton Beach, Florida · Mid
Sponsorship not specifiedDetected 35 days ago
HTMLCSSSassA/B TestingUI DesignSEOEmail MarketingLeadershipMentoring
About the role
- ZipRecruiter has the position listed incorrectly.
- This is a mid-level Web Designer role on our Marketing team.
- You will help keep our company and client websites firing on all cylinders and ensure visitors get the most out of their online interactions.
Responsibilities
- Strategic Design & Conversion Optimization
- Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate optimization (CRO) and user journey mapping
- Spearhead ongoing website and landing page optimization initiatives through data gathering, analysis, and strategic A/B testing of both design and copy elements
- Apply advanced UI/UX best practices to optimize user journeys and drive measurable conversion improvements
- Design and optimize landing pages specifically for paid advertising campaigns with a conversion-first mindset
- Develop conversion-focused email marketing designs that drive engagement and action
- Create and maintain websites, web pages, and landing pages by coupling brand standards with design and development best practices
- Work with frontend developers to ensure optimal design, SEO, tracking, and performance implementation
- Work within customer data platforms (CDP) to leverage data for design decisions
- Mentor web designer on strategic conversion thinking, technical implementation, and design best practices
Requirements
- Bachelor's degree in Web Design, UX/UI Design, Digital Marketing, or related field, OR 5+ years of proven equivalent work experience
- Demonstrated leadership experience with a track record of mentoring and developing team members
- Technical Proficiency
- Expert-level proficiency in HTML, CSS, and CSS preprocessors (Less or Sass)
Nice to have
- Experience designing for both B2B and B2C audiences (technology company experience a plus)
Compensation
- NOTE TO APPLICANTS: Salary or wages listed on Indeed.com or TheLadders.com are not based on actual data for this job listing.
Benefits
- Foster a culture of testing, learning, and continuous improvement
- Education & Experience
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This listing is sourced directly from TalkingParents's careers page and normalized into a canonical job model.