Orchestra

Vice President, Influencer Marketing

New York, New York OR Los Angeles, CA · Exec

Sponsorship not specified$147k-$156kDetected 29 days ago

SparkProject ManagementStrategic CommunicationsInfluencer MarketingBusiness DevelopmentRecruitingLeadershipCommunicationCollaborationMentoring

About the role

This team concepted "Ring's Great Ghost Search," a lighthearted campaign calling on consumers to capture ghosts on their home cameras.
By enlisting Stranger Things star Finn Wolfhard and an array of comedic influencers to participate, the campaign drove mass awareness and broad positive sentiment across earned media and social channels.
Note: This role is based in our NYC or LA office working two days a week in the office on a hybrid schedule.

Drive enterprise-level, long-term communications strategy and architect tentpole campaigns for a portfolio of key clients across retainer and project-based engagements, ensuring alignment with broader business objectives.
Operate as a primary senior point of contact for clients and interagency partners, cultivating executive-level relationships built on trust, strategic counsel, and long-term partnership growth.
Lead cross-disciplinary integration across Experiential, Paid Media and Press teams ensuring campaigns are cohesive, insight-driven, and performance-oriented.
Drive business development efforts, leading new business pitches and proposal development in partnership with senior leadership and securing revenue growth.
Own the strategic direction, oversight, and optimization of paid and earned influencer ecosystems across tiers and platforms (Instagram, TikTok, YouTube, LinkedIn, Reddit, Substack, Podcasts, emerging platforms, etc.).
Detail-Oriented - Can spot a typo a mile away, diligent with formatting, double checks everything twice, and never forgets or misses a deadline. You implement systems that improve efficiency and quality across campaigns.
Data-Driven - You analyze performance, develop insights and deliver reports with actionable insights, positioning influencer marketing and earned press as drivers of broader business and brand goals.

You know how to inspire teams, sharpen ideas through thoughtful feedback, and raise the creative bar across every brief - ensuring the work is not just executed well, but remembered.
Presentation Skills - You are a compelling, high-impact presenter who commands the room with confidence and clarity.
You have the ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects.
You have a deep knowledge of influencer trends, current and emerging social platforms, content formats, and analytics.
You are constantly dreaming up innovative, engaging and creative campaign ideas rooted in compelling cultural insights that win business, generate earned media value and set a creative benchmark for the agency
You have strong verbal and written communication with the ability to instill client confidence on opportunities, projects, and tasks.
You are comfortable taking calls with senior clients by yourself, leading and guiding discussions to actionable outcomes with clarity and authority, whether for a weekly status call or to deal with a difficult situation.
Organized - You have the ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects.

As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably.

This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more
Atypical Time Off
Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
Comprehensive Benefits
A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
Serve as a senior strategic advisor to clients, setting vision, KPIs, success frameworks, and measurement standards.

This listing is sourced directly from Orchestra's careers page and normalized into a canonical job model.